In 1965, our founder Ralph Lorenz first opened the doors of Ralph's Hardwood Floors, offering professional sanding and finishing services to the local community. Later, Ralph and his dedicated employees refined the process to perfection and became experts at quality installation. In 1992, 27 years later, Ralph passed the torch to his son, Rod, who acquired the business with the goal of continuing and enhancing the tradition of exceptional quality and value-added customer service.

We have created thousands of life-long memories for our customers

Over the years, we have continued to grow, surpassing more than five million square feet of hardwood flooring installations, and along the way we have continued to hone our skills to create unsurpassed beauty that is uniquely yours. This tradition of creating masterpiece floors lives on, and we're proud to be the largest residential wood floor contractor in Northern Wisconsin. We have built our business by gaining the trust and support of our customers and continue to represent the values handed down from our parents.  We are all about tradition, family values, and community.  We are proud of our history and we look forward to sharing many more experiences with our customers who are now part of the Ralph's family.

In early days, hardwood flooring was the most common form of flooring in homes and over time, people experimented with alternative materials, but none could improve on the unique beauty and value a hardwood floor provides. Ralph’s Hardwood Floors' reputation continues to focus on making sure every floor we create becomes a story  told and retold for years. Some of our clients are on their third home and Ralph's continues to be the hardwood floor contractor they choose. Since passing the torch to Rod in 1992, the recipe of Ralph's success continues to be fine tuned through education, innovation, honesty, and a solid work ethic.  The result...a story that lives on through another generation.