Ralph's Hardwood Floors

A Rich Tradition of Beautiful Results

Continuing the Rich Tradition of Hardwood Floors

Serving Northeast and Central Wisconsin since 1965

In 1965, Ralph Lorenz first opened the doors of Ralph's Hardwood Floors, offering professional sanding and finishing services; later, Ralph and his employees learned and became experts at installation. Twenty-seven years later, in 1992, Ralph passed the torch to his son, Rod, who bought the business with the goal of continuing and enhancing the tradition of exceptional quality and value-added customer service. Today, we're proud to be the largest residential wood floor contractor in northern Wisconsin.

Meet our staff.

Watch a short video about Ralph's Hardwood Floors and the pride we take in our work. Watch Video.

"From start to finish, everything went very well. Very good people to work with - Thank you!"
~ Ward & Patricia E. (Sobieski, WI)

"We are greatly satisfied with our floors. Everyone involved was very on top of everything. Thanks!"
~ Troy and Gina W. (Green Bay, WI)

"Awesome teamwork. Couldn't be more pleased with floors."
~ Alan and Vicki S. (Appleton, WI)

NWFA Wood Floor of the Year Award Winner!

Why Hardwood?

Hardwood flooring provides lasting beauty, character, and durability. It is the ideal choice when weighing its benefits to carpet, tile, laminate or vinyl. Hardwood floors are a great investment in any home.

Wear: With today's tough finishes, hardwood floors stand up to the wear and tear of active households - even in the kitchen.
Appearance: Hardwood floors have distinctive characteristics making each floor uniquely beautiful.
Value: Generally, the cost of hardwood flooring is comparable - and sometimes less - than other flooring types. When you consider its longevity, it's an even greater value.
Versatility: There are many styles, colors, and looks to choose from when you put hardwood in your home - it's almost beyond the imagination. You can also personalize your hardwood floor with inlays, borders, custom staining, and more.
Care: Hardwood floors are easy to maintain and keep clean. Simply wipe up any spills, sweep and vacuum as needed.
Longevity: There are few natural surfaces with the proven life of a hardwood floor. They last a lifetime - and often more! After decades of use, simple maintenance can bring new life to your hardwood if needed.