...in a home in Wisconsin? Ok so maybe it isn't the best start for a joke but the real story is worth hearing.
A few years ago a couple came to our showroom looking for a specific hardwood floor for their new home. They were working with an interior designer who was helping them create a look, that while very unique, was perfectly suited to this couple.
Now in most cases this wouldn't be unusual as many customers come to us looking for a specific or unique floor. In this case however, the couple was looking to create lower level entertaining area that looked and felt like an old English pub. They loved the atmosphere of pubs and their favorite restaurant also had a very authentic “old” feel to it.
Now I have never been to England or in a real English pub and so off I went to do a little research. I visited the the National Wood Flooring Convention and I saw a lot of really cool floors but realized what I really needed to do was visit one of the sources of the original inspiration for the look the homeowners dreamed about.
As I descended the stairs into the restaurant's cellar-like main room, I began to understand the effect the homeowner and designer wanted to re-create - charming, lived in but not worn out and above all else, comfortable. The customer’s vision was starting to implant itself in my mind and I knew how the right hardwood floor would be essential.
We eventually settled on a reclaimed hardwood floor that achieved the level of comfort, hospitality and enjoyment they were seeking. Looking back on the overall experience and seeing the finished product, I realize how we grow as a hardwood floor company each time we get the opportunity to help a homeowner find that perfect look. In the end projects like this are as much a journey for us as they are for the homeowner.
Here is the finished product, let me know what you think. 
