Treating Your Customers Like Our Own

Rod Lorenz


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Portside Builders has been using Ralph’s as its hardwood flooring subcontractor for more than 30 years—in large part because we make their customers happy. 

Ralph’s works well with our customers and treats them really well,” said Portside’s president, Paul Shefchik, who directly manages sales and marketing. “And if there are any issues, Ralph’s will come back and fix it.” 

Portside—a custom-home builder and remodeler based in Door County—has a reputation for high customer satisfaction, and Ralph’s helps them meet their customers expectations.  

When Ralph’s does floors for Portside, “It’s going to be done right and on schedule,” Shefchik said. 

Staying on schedule is crucial for contractors. Delays not only cost them money, they can seriously upset customers. Contractors need subcontractors like Ralph’s that are dedicated to getting work completed on time, and at Ralph’s we love having a go-to Portside coordinator for each job that helps us do just that. Portside’s coordinators know their projects inside-out, and when we need an answer, they get us an answer quickly. They make coordinating scheduling easy. 

Portside’s customers also benefit from Ralph’s recently remodeled showroom, Shefchik said.  

Ralph’s has a really nice showroom,” he said. “They can really show Portside’s customers a lot of the options available. 

Portside’s customers can walk on, touch, and see in person the choices they’re considering (or haven’t yet considered because they were unaware of them). And Ralph’s experienced staff is glad to consult with them to ensure they’re getting hardwood floors that are right for their lifestyle, home environment, and personal taste.  

Shefchik also appreciates the high quality of the work Ralph’s does, installing and finishing floors that look great and perform well. 

Ralph’s is as good as anybody I’ve seen,” he said. 

Shefchik foresees working with Ralph’s for many years to come because of our help with customer selection, expertise at installing and refinishing, ease to work with, and commitment to pleasing Portside’s customers. 

“In all aspects of what they do, Ralph’s is an excellent partner,” Shefchik said.  

We also think Portside is a great partner, and we frequently recommend them to our customers. Portside is an expert custom-home builder, and it’s reassuring that many of the same faces there in the early days of the Ralph’s/Portside partnership are still there. We trust and respect Portside. We enjoy working with them. 

That’s exactly the type of relationship Ralph’s wants to have with contractors. 

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