Hardwood floor installation is a craft that requires considerable expertise, combined with an artisan’s attention to detail and appreciation of quality. If you’re preparing to have hardwood floors installed, those are the attributes to look for in an installer.
An installer should be motivated by personal pride in their work. For a good installer, a poor installation job would be shameful.
Installers also need to understand and value the emotional and financial investment homeowners have in their hardwood flooring. An installer’s mission should be doing an exceptional job and pleasing the customer, not on getting the job done faster or with a higher profit margin.
Caring About Quality and Customers
Of course we’re biased, but ask any of our customers, and they’ll tell you that Ralph’s Hardwood Floors has a genuine, consistent, and demonstrated commitment to craftsmanship and customer satisfaction. We don’t employ installers who aren’t obsessive about installing the floors just right—so that the flooring performs as it should, looks its very best, and delights the homeowners paying for it.
That enthusiasm for quality comes naturally to Ralph’s—it’s part of our heritage. Our founder, Ralph Lorenz, started the company in 1965, the same year his son, Rod, was born. Rod learned the craft “at his daddy’s knee,” and is now our owner and president. Ralph instilled in Rod a love of finished hardwood flooring and a dedication to customer service that continues to this day. And Rod has passed on that passion to our installers.
Always Learning
Ralph also passed on his technical knowledge to his son, and Rod in turn shares what he’s learned with our installation team. The result is that Ralph’s has developed time-proven techniques and skills for hardwood floors installation that our competitors simply don’t have.
But we’re certainly not buried in the past. Rod and our team always stay on the cutting edge of innovations in materials, application techniques, and market trends, continually refining their installation process to take advantage of new possibilities.
Looking for the Signs
When you’re shopping for a hardwood flooring company, pay attention to signs of how interested the company is in serving you. Are they flexible in their scheduling? Are they friendly? Do they offer honest advice or are they just trying to make a sale? Do they have a long history of satisfied, repeat customers? Are they as concerned about every small detail as you are? Are they passionate about quality?
At Ralph’s, we can confidently answer “yes” to all those questions. We hope you’ll stop by our showroom or contact us so that we can begin helping you get what always makes us happy—gorgeous floors that make you happy.
