Why Choose Ralph's

"A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftsman; but a man who works with his hands and his brain and his heart is an artist." – Louis Nizer

This famous quote paints a true picture of the talent employed by Ralph’s. A great installation is more than cutting wood and pounding nails; it requires a perfect blend of heart and science to make a floor a masterpiece.

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Generations of Experience

Two generations have guided Ralph’s Hardwoods—Ralph Lorenz, who founded the company in 1965, and his son, Rod, who took over in 1992.

In its nearly half a century of creating beautiful hardwood floors, Ralph’s has installed more than 5 million square feet and helped countless homeowners restore their floors.

This experience has led to unsurpassed hardwood floor expertise.

Superior Craftsmanship

Our crew leaders average more than 15 years of experience, and each member of our team has been diligently selected for their commitment to quality and their passion for hardwood floors. Each has been highly trained in their areas of expertise, always refining the skills necessary to meet our standard of excellence.

We constantly research and implement new methods to improve the results for you.

Our team is always on top of the latest market trends, materials, and application techniques.

We approach hardwood floor installation and restoration with an artist’s eye and attention to detail, backed with critical knowledge of the science of hardwood flooring. We apply our experience and accomplished skill to create masterpieces for all of our customers.

A Rich Tradition


Reputation for Quality and Customer Satisfaction

For two generations, we’ve been known for our outstanding floors and customer-focused service.

If you know someone who’s had us work on their floors, please talk to them! Our customers are our best advertisement, because pleasing customers with quality and great service has always been our top priority.

That’s how we’ve built our enduring reputation as the leading hardwood floor company in Northeast Wisconsin.


Professional Affiliations

nwfacolor member nwfa certified  DCHBA  vhba logo  wauau builders assoc   brown county builder assoc