Ralph's Blog

The passionate birdhouse builder.

Posted on Wed, Mar 27, 2013 @ 20:03 PM

I was at a dinner party recently when one of the guests started talking to me about birdhouses. “Birdhouses?” I thought. “I don’t care about birdhouses.” I’ve got nothing against them; I’ve always liked them, as far as that goes. But birdhouses certainly wouldn’t have been my choice for conversation. 

But my friend kept talking about his passion for birdhouses and how he loved to build them. You know what? Before long, I was getting pretty interested in birdhouses myself!

In fact, I don’t think I’ll ever think of them in the same way again. The more he passionately articulated his love of building birdhouses, the more I came to appreciate the creativity and craftsmanship that can go into them.

Are You Passionate About Your Flooring?

I doubt my birdhouse building friend shares my passion for flooring, but if that had been what we were talking about at the dinner party, I’m pretty sure he would have gone home with a new appreciation for the subject—particularly hardwood flooring, which is my specialty.

Why? Because passion, combined with knowledge, usually produces enthusiasm, no matter what the topic.

If you’re in the market for new hardwood flooring, why not get enthusiastic about it? Choosing your hardwood flooring can be a thrilling experience. If you don’t feel that way yet, I suspect it’s because you haven’t been exposed to what makes people like me so passionate about it.

That’s why I strongly encourage you to visit our showroom. I’m not the only one at Ralph’s Hardwoods who is passionate and knowledgeable about hardwood flooring—having that passion and knowledge is a prerequisite for becoming part of our team.

If you drop by, not only will you get to see all our samples, you’ll give us a chance to pass on our enthusiasm and educate you about hardwood flooring, so that the experience of selecting your flooring becomes something you profoundly enjoy.

In our experience, the more we explain the intricacies and possibilities of hardwood flooring, the more excited our customers become about the opportunity to creatively express themselves and get great value.

A Conversation Among Friends

You might think that going into a showroom exposes you to getting a “hard sell.” That’s not how we operate. For us, it’s more like the guy talking to me about birdhouses. We love hardwood flooring, and we want you to love it to. When you’re passionate about something, spreading that passion is just the natural thing to do.


Photo by Dèsirèe Tonus. Available under the Creative Commons Attribution 2.0 License.

Topics: stories, about Ralph's

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