Dreaming of the Perfect Hardwood Floor - A Ralph's Customer Story

Rod Lorenz

Asian Walnut Room Shot

Last week I had the pleasure of visiting the home of Pat and Rhonda, who are recent customers of Ralph’s Hardwood Floors. I stopped by to shoot a few photos of their beautiful new hardwood floors and talk to them about their experience with our company. I was also happy to be able to meet "the boys," a pair of friendly, energetic Labradors.

I worked with Pat and Rhonda in the showroom, on and off, for over a year. Like most of our customers, they came in with a general idea of how they wanted their finished wood flooring to look but needed some suggestions. They were looking for "just the right floor" but hadn’t discovered it yet.

Rhonda saw a large sample of Asian walnut and fell in love. This was not surprising—that species gets a lot of ooohs and ahhhs in our home show booth.

After a year of deliberating between a less-expensive floor and the floor they loved, Pat and Rhonda decided to move forward with their dream floor. Knowing they were planning on being in their current home for a long time, I was extremely glad they chose this floor and didn't settle for something less than what they really wanted. All too often, I see customers make the mistake of settling for wood floors that they don't truly love. Not only do they deprive themselves of enjoying the floor of their dreams, they usually end up spending more in the long run when they finally upgrade to what they’ve desired all along.

While at their home, Rhonda and I talked about the installation and sanding crews. She was so impressed with Mike and how meticulous he was about every little detail. We aren’t satisfied unless our customers are satisfied, so I was delighted to hear this.

Close Up of Asian WalnutMay 30 2012 Photos 037

Isn't this a stunning floor?

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