Ralph's Blog

There better be a piece of Gran-grammy’s pie left!

Posted on Sat, Dec 15, 2018 @ 07:12 AM

One of the many traditions I love about Christmas is the family food.

It’s not regular food. It’s not fancy food. It’s family food—made in a way that’s unique  to your family in a special way.20181120_111941_resized


I’m talking about the favorite cake from your grandma, an aunt’s perfect green bean casserole, cookies that only your mom can make.

In the picture above are three of my mother’s many family recipes. As you can see, they’ve been lovingly used. Food stains mix with her handwritten notes. You can see how she made her own adjustments to fit with the times and her cooking experience.

I’ve come to realize this is common—what earlier generations have done, the cooks of the day faithfully recreate, usually making small changes but never leaving any doubt about what favorite family recipe it is.

Hardwood floors are the same. We find that our customers often want a hardwood floor that reminds them of a grandparent’s house or a floor in the house they grew up in. In other cases, there’s no direct connection, but the customer has a vision in mind that fits a style they’ve seen somewhere—if not in person, then in pictures.

Whatever the reason for wanting a certain look, the process we go through with our customers to fulfill their wishes reminds me of holiday cooking and eating, of how a cook can be devoted to recreating a traditional taste while also making small modifications that make sense based on new techniques or trends

Some things that once were standard are now seen in a different light, like the lard in the chocolate chip cake recipe shown above. The flavor was great then, and we want it now, but we’ve figured out better ways to get that taste.

That’s the same thinking behind our mission to give you the classic hardwood floor look you want—with whatever small refinements are necessary. You can have a classic-style floor, without sacrificing your ability to reflect your taste.

We love to talk with visitors to our showroom about how we can recreate cherished looks in a personal, modern way. Or call us at 920.984.3383 or 800.354.9902 to begin the discussion.

P.S. You might want to use the recipes on Mom’s recipe cards. They rock

Topics: custom hardwood flooring, Wisconsin, about Ralph's, stories

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