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Hardwood Flooring Blog

Rod Lorenz
How far will Ralph’s go to please customers? All the way to Alaska.

I got a call recently from a homeowner who had heard good things about..

Rod Lorenz
Oops, I didn’t see that dunk…I was looking at the floors!

March madness is here, the Badgers are a number-one seed, and I’m ready for..

Rod Lorenz
Getting the job done on a snowmobile

Are you tired of the cold, ice, and snow? I know I am. It’s that time of year..

Rod Lorenz
Show your hardwood floors some love this Valentine’s Day by restoring them

Today is Valentine’s Day—not exactly a day that makes most people think of..

Rod Lorenz
You Want Me To Grab the What?

Once when I was a working for my father at Ralph’s Hardwood Floors, Dad asked..

Rod Lorenz
Ralph's celebrates bittersweet 50th anniversary

Fifty years ago, my father, Ralph Lorenz, took the courageous step of leaving..

Rod Lorenz
Christmas trees and hardwood floors: Don’t settle for less than perfect

Every Christmas, I take my family out to cut down a Christmas tree. It’s a..

Rod Lorenz
Taking the “haunted” out of haunted houses

One year for Halloween, I took my daughters to one of those “haunted houses”..

Rod Lorenz
Harry Houdini and the Magic of Hardwood Floors

After finishing a job, a customer once told us “You guys are real Houdinis.”

..

Rod Lorenz
A world-famous architect, a tragic love affair, and a house thrice built

How’s this for a Hollywood plot?

In the early 1900s, a world-famous American..

Rod Lorenz
Is your floor a diamond in the rough?

Before                         After

*Although these are not photos of the floor discussed..
Rod Lorenz
Doing Right When Things Go Wrong

Most hardwood floor installations go very smoothly, but every once in a while,..

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