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Hardwood Flooring Blog

Rod Lorenz
No Dust, No Fuss

Are you looking to refresh your hardwood floors with a sanding treatment but..

Cortney Lindquist
Why Bamboo Flooring Is Still Popular

In recent years, bamboo flooring has become more and more popular. It’s very..

Cortney Lindquist
Standing the Test of Time

Did you know that some trees can last for thousands of years? Now think about..

Cortney Lindquist
Hardwood Flooring in a Bathroom?

Hardwood flooring is a great choice for most spaces, but it does have its..

Rod Lorenz
What Is Engineered Hardwood Flooring?

Engineered hardwood flooring consists of layers that are bonded together,..

Cortney Lindquist
Vinyl Flooring Is the Real Thing

In 1926, American inventor Dr. Waldo Semon was trying to bond rubber and metal...

Rod Lorenz
Let's Go Get This Done

Installing flooring isn’t an easy job. I learned that at an early age. During..

Cortney Lindquist
Blonde Is Back

Blonde wood flooring is one flooring trend that used to be modern, but then it..

Cortney Lindquist
The Importance of Rug Pads on Hardwood Floors

An area rug can only damage your hardwood floor if it doesn't have a proper rug..

Cortney Lindquist
A Perfect Pair: Area Rugs and Hardwood Floors

Area rugs can add a unique style to your rooms. You can choose colors that..

Rod Lorenz
A Family Thing

I started working at Ralph’s as a boy. It was my father’s business, and he..

Cortney Lindquist
When Worn-Out is Better Than New

Distressed flooring can be all-in-one: practical, visually appealing, and..

Cortney Lindquist
Your Flooring Doesn’t Have to Be Wood to Look Like Wood

Real hardwood floors are durable and beautiful to look at, but there are now..

Cortney Lindquist
Popular Hardwood Flooring Styles in 2020

While trends may come and go, hardwood flooring is timeless. But that doesn’t..

Cortney Lindquist
The Best Types of Flooring for Homebuyers With Indoor Pets

Pets don’t have to crush your dreams of a hardwood-floored house. Hardwood..

Rod Lorenz
How to Protect Your Home From Pet Damage

We love our dogs and cats, but our furniture and floors won't, unless we take..

Cortney Lindquist
The Black & White of Hardwood Flooring

More and more people are choosing hardwood floors with a color that’s not..

Rod Lorenz
If You Can Dream It, It Can Be Done

Wood Floor Business, the leading trade publication for the hardwood floor..

Cortney Lindquist
How to Clean Your Hardwood Floors

In this time of the global pandemic, it is natural that you are more concerned..

Rod Lorenz
What to Look for in the Hardwood Floors of a Home You Might Buy

During an inspection of a home you are looking to buy, be sure to check every..

Cortney Lindquist
Do Hardwood Floors Add Value to a Home? Yeah, They Do!

Many people who are building a new home with hardwood floors—or thinking about..

Rod Lorenz
See Our Floors in Your Home—Virtually

Anyone who knows me even a little knows that I’m passionate about hardwood..

Cortney Lindquist
Cost Factors When Selecting Hardwood Floors

If you're building a custom home, you'll have to decide on the flooring, and..

Rod Lorenz
The Difference Between Recycled and Reclaimed Hardwood Floors

Concerns about climate change and nature preservation are increasingly causing..

Rod Lorenz
Do You Need Expert Help to Restore Your Hardwood Floors?

Making sure your home’s  hardwood floors stay in good condition involves not..

Rod Lorenz
Needed Now More Than Ever: The Comforts of Home

The COVID-19 virus has left many of us isolated at home—a circumstance that can..

Rod Lorenz
Keep Hardwood Floors Happy By Maintaining a Stable Relative Humidity

Because trees are a natural plant, humidity has a significant impact on..

Rod Lorenz
Why Engineered Hardwood Can Be The Best Flooring Choice

The timeless beauty of solid-wood hardwood flooring can last for generations...

Rod Lorenz
Is there a "Right Wood" for Hardwood Floors?

People ask us all the time if there is a `right wood`for hardwood floors. They..

Rod Lorenz
COVID-19 Cleaning and Disinfecting: What's safe for hardwood Floors?

With the spread of coronavirus (COVID-19), killing germs on surfaces around the..

Rod Lorenz
Hardwood floors with the most beautiful grain

Hardwood floors are not your average floor. They come in a variety of styles,..

Cortney Lindquist
How Luxury Vinyl Tile Differs From Regular Vinyl Flooring

If you’re in the market for vinyl flooring, you may be wondering whether to use..

Rod Lorenz
Nothing Beats the Customer Service of a Family Company

Customer service is supposed to be something that serves you as a customer;..

Cortney Lindquist
Which Types of Hardwood Floors Go Best with Pastel?

Hardwood floors have been the stuff of legend for a long time, and in the past..

Cortney Lindquist
The Best Flooring for Family Rooms

Most homes are family homes, and it stands to reason that families will spend..

Cortney Lindquist
Can Your Furniture and Hardwood Floors Get Along?

Durability is one of the most important benefits of hardwood flooring. Hardwood..

Rod Lorenz
Working Together >Working Alone

I love working with companies that do business like we do.

Our floor-finish..

Cortney Lindquist
The Timeless Beauty of Reclaimed Hardwood Flooring

Reclaimed hardwood flooring uses materials from dilapidated buildings to create..

Rod Lorenz
Grades of Hardwood Floors Explained

All hardwood floors have grades—names used to explain the amount of color..

Rod Lorenz
Custom Hardwood Floors: Beautiful,Valuable, Unique

A couple we served, Mark and Michelle, recently shared this nice message with..

Cortney Lindquist
Hardwood and Luxury Vinyl Tile Flooring in Multifamily Buildings

If you’re looking to improve the overall value of your building (be it a..

Cortney Lindquist
Which Wall Colors Look Great with Dark Hardwood Flooring?

Hardwood floors have been a staple of high-end and high-quality floors across..

Rod Lorenz
When Should You Refinish Your Hardwood Flooring?

Hardwood floors have long been a hallmark of gorgeous homes with style. Their..

Rod Lorenz
Rod Lorenz
How to Put Together Your Custom-Home Dream Team

Once you envision the home of your dreams, it’s time to make it a reality. To..

Rod Lorenz
How Do Subfloors Affect Hardwood Flooring?

Subflooring is one reason inexperienced DIYers shouldn’t try to install their..

Cortney Lindquist
The Design Differences Between Dark and Light Hardwood Floors

Installing hardwood floors in a room or your entire home always brings up..

Rod Lorenz
The Differences Between Wide and Narrow Flooring Boards

When it comes to hardwood-floor options, you can choose to use either wide or..

Rod Lorenz
The Night Before Christmas

Many people have traditions on Christmas Eve. As a child, my memories of..

Cortney Lindquist
What Kind of Flooring Do You Need to Create a Proper Formal Room?

For many people, formal is still important. Even though as a society we have..

Rod Lorenz
How Long Should the Planks in My Hardwood Floors Be?

When you're choosing the type of hardwood-floor boards for your floors, it’s..

Rod Lorenz
Old Home Becomes a Modern Beauty: With a Little Help from Harry Potter

I love it when Ralph’s can help restore old floors into flooring that looks..

Rod Lorenz
The Main Differences Between Hardwood and Softwood in Flooring

In flooring, both hardwood and softwood are used, but many people don't know..

Rod Lorenz
The Importance of Working With Hardwood Floor Professionals

When building a custom home with hardwood floors, many people neglect to..

Rod Lorenz
Turning the Past into the Present: An Old Friary Becomes Low-Income Housing

Every job is special to us, but some stick in my mind because of the nature of..

Cortney Lindquist
Mixing Hardwood and Stone in Interior Design

Stone and hardwood are a timeless combination that can really make a home look..

Rod Lorenz
Hardwood Floors 100 Years Ago

After World War I, the 1920’s was a time of economic prosperity (you’ve..

Cortney Lindquist
White Oak vs. Red Oak Hardwood Floors: What’s the Difference?

Oak is one of the most common North American tree species that’s found its way..

Rod Lorenz
What Are the Next Hardwood Flooring Trends?

In recent Out of the Woodwork posts, I’ve taken a look at the history of..

Cortney Lindquist
Creating Contrast with Hardwood Floors

Contrast is one of the most important concepts in interior design. Without it,..

Chris Hubbard
Hardwood Floors Are Like Comfort Food

A guest blogger describes a childhood experience distressing floors with his..

Rod Lorenz
The Beauty of Hardwood Flooring in the 21st Century

In my past two Out of the Woodwork posts, I discussed the history of hardwood..

Rod Lorenz
Breathe Easy

Living with dust and pollen allergies or asthma can be a nightmare, especially..

Rod Lorenz
Creative Hardwood Floors Aren’t Only for The White House

Looking at pictures of the White House, the room we most often see is the Oval..

Rod Lorenz
What to Consider If You Want Hardwood Floors in Your Kitchen

Homeowners often opt for tile flooring in the kitchen, but hardwood floors are..

Rod Lorenz
When Hardwood Floors Became Popular Again

Hardwood floor styles are constantly changing. What’s popular now may not be 10..

Rod Lorenz
Why is White Oak Such a Popular Flooring Choice?

Trends tend to come and go. However, some choices you make when installing your..

Rod Lorenz
The Advantages of the Latest in Dust Evacuation Technology

Site-finished hardwood floors require sanding when they’re installed. Hardwood..

Rod Lorenz
The Stylistic Impact of Contrasting Hardwood Floors

Mixing and matching different hardwood species and colors within a home can be..

Rod Lorenz
Hardwood Floors Through the Ages

In the 80’s, some would say I was missing the six-pack abs that many of my..

Rod Lorenz
Hardwood Floor Options: Domestic vs. Exotic Species

Before you choose a species for your hardwood floor, you have an important..

Rod Lorenz
Hardwood Floor Colors and Interior Design

Choosing the color of your hardwood floors will have a significant impact on..

Rod Lorenz
The Feel of Family

As I entered adulthood, I wasn’t sure I was going to get into my father’s..

Rod Lorenz
How to Prevent Scratching Your Hardwood Floors

You’ve always wanted to have beautiful hardwood floors, and you have finally..

Rod Lorenz
Are Whitewashed Floors Coming Back?

Just like whitewashed jeans, whitewashed floors are back in style!

People are..

Rod Lorenz
How to Keep Your Vacation Home's Hardwood Floors Safe While You're Away

A vacation home is a place where people go to relax and spend anywhere from a..

Rod Lorenz
Want an Old,Worn Look in Your Hardwood Flooring? You Can Get the Real Thing.

With its timeworn, antique look, distressed-looking hardwood flooring has a..

Rod Lorenz
The Feel of a Hardwood Floor: The Value of Getting What You Want

Every homeowner will have slightly different reasons to get hardwood floors...

Rod Lorenz
On the Road Again

My father—Ralph’s founder and namesake—once traveled to Alaska to do a hardwood..

Rod Lorenz
Is the Cheapest Flooring Option the Best Option?

When you’re renovating or building a new home, determining a budget and..

Rod Lorenz
Choosing a Finish Sheen — How Important Is What’s Trending Now?

You have so many decisions to make before you get to the part where you have..

Rod Lorenz
You've Got a Friend

Ralph’s never would have been around for more than 50 years without the great..

Rod Lorenz
Hardwood Floor Color Trends — What’s in Right Now?

Current home design trends can be an excellent guide for the undecided, but..

Rod Lorenz
A Timeless Name for Timeless Flooring

A rose is still a rose by any other name, and we'd still be the same quality..

Rod Lorenz
Do Dogs Damage Hardwood Floors?

 

Many homeowners appreciate the ambiance and character of hardwood floors and..

Rod Lorenz
Why You Probably Shouldn't Do Your Hardwood Floor Project Yourself

 

To DIY or not to DIY? It’s a question every homeowner inevitably asks..

Rod Lorenz
The Difference Between Making a Sale and Ensuring the Customer is Happy

It can be a long path from the customer’s consideration stage to the decision..

Rod Lorenz
Selecting Among Hardwood Flooring Types

If you’re building a new custom home or renovating—and you know you want..

Rod Lorenz
Why I'm a Geek

I admit it, I’m a geek—a hardwood floor geek.

According to Merriam-Webster, a..

Rod Lorenz
Can Water Hurt a Modern Finished Floor?

We often hear that water and hardwood floors don’t mix, and this is true to..

Rod Lorenz
Can You Imagine?

A couple recently visited our showroom with a vision of how they wanted the..

Rod Lorenz
The New World of Vinyl “Hardwood”

A trend currently transforming the flooring industry is luxury vinyl. It’s a..

Rod Lorenz
March Madness in the Ralph’s Coliseum

Every March, when the NCAA college basketball tournament rolls around, I’m..

Rod Lorenz
The Right Hardwood Floor Company Can Benefit Home Builders ... and Their Customers!

Building someone’s new home comes with a lot of pressure. Ralph’s is..

Rod Lorenz
Matching Hardwood Floors and Rugs for the Best Interior Design

After you’ve installed your brand-new hardwood floors, it’s time to move on..

Rod Lorenz
Bringing "New Dublin" Into Your Home

Every year in New London, the Shamrock Club of New Dublin holds a Grand Parade..

Rod Lorenz
Carpet Is Harder to Keep Clean and Sanitary Than Hardwood Floors

There’s always a debate between which type of flooring is the best. Since..

Rod Lorenz
Round and Round the Circle of Growth

I’m a fan of the term “circle of growth.”

It essentially refers to the..

Rod Lorenz
Why Would You Choose to Refinish Your Floors?

Hardwood floors can last a very long time with proper care. But that doesn’t..

Rod Lorenz
What Matters Most When Selecting Customized Hardwood Flooring?

New hardwood flooring is a thing of beauty, and even more so when it fits..

Rod Lorenz
Do Hardwood Floors Make a Home More Valuable?

I’m often asked, “How much will hardwood flooring add to the value of my home?”

Rod Lorenz
Why Choose Engineered Hardwood Flooring?

Hardwood flooring is a popular choice among homeowners because of its..

Rod Lorenz
The Advantages of Site-Finished Hardwood Floors

Choosing to install hardwood floors is only the beginning of the..

Rod Lorenz
Gray Hardwood Flooring Remains Popular

Homeowners who look at interior design trends for inspiration when remodeling..

Rod Lorenz
“If ... Then ... Else” Until the Hardwood Floors of Your Dreams

When I went to college, I decided to major in computer science. I had been..

Rod Lorenz
Each Hardwood Floor Feels Different

One of the best things about hardwood floors is their versatility. Whatever..

Rod Lorenz
The Artist’s Eye of a Hardwood Floor Installer

It was the end of the day for our crew, and it could have been the end of the..

Rod Lorenz
The Importance of Hardness in Hardwood Floors

Durability is one of the reasons many people choose hardwood flooring for..

Rod Lorenz
A Card From Christmas Past

 

At our company Christmas party in 2000, a lot of babies and toddlers were..

Rod Lorenz
Raw Wood You Can Walk On

Sometimes, while in the middle of a project, a client will call and say, “Hey,..

Rod Lorenz
There better be a piece of Gran-grammy’s pie left!

One of the many traditions I love about Christmas is the family food.

It’s not..

Rod Lorenz
The Importance of Stability in Hardwood Floors

 

Because wood is an organic material, hardwood flooring will react to its..

Rod Lorenz
See a Need, Fill a Need

 

“See a need, fill a need.”

That well-known saying was uttered by Bigweld,..

Rod Lorenz
Break Time With Ralph's Storytelling

 

My Dad passed away in 2014,  but I’ll always have my memories of him. One of..

Rod Lorenz
Smile!

 

When we interview applicants for a job at Ralph’s, we of course want to know..

Rod Lorenz
Hardwood Floors For Your Home From Our Home

 

At Ralph’s Hardwoods, we like to keep things local. 

We’re happy to be..

Rod Lorenz
What Makes Handscraped Hardwood Flooring Unique?

 

Hand-scraped hardwood floors have a unique look. Although they have gone in..

Rod Lorenz
The Forgotten Meaning Of Labor Day

 

Labor Day is one of those holidays whose meaning is often forgotten.

For..

Rod Lorenz
Floor Protectors for Furniture

 

New hardwood flooring is a beautiful investment that can give your home a..

Rod Lorenz
Do What You Love And The Money Will Follow

 

When I was 27 years old, working as a computer programmer, I came home one..

Rod Lorenz
Area Rugs and Hardwood Floor Care

 

After installing hardwood floors, taking proper care of them is imperative..

Rod Lorenz
Working For The Weekend

 

We had just unloaded our equipment at the shop at the end of a difficult..

Rod Lorenz
Enjoying The Extra Mile

 

Customer service is a cornerstone of Ralph’s business philosophy, and it has..

Rod Lorenz
A day in the life of an installer

 

Travis Shepard couldn’t imagine being glued to a computer all day.

“I’m not..

Rod Lorenz
Can't make it to our showroom? Here's the next best thing

Are you thinking about a hardwood floor project? Magazines and websites will..

Rod Lorenz
Ralph's does dancing...well, at least their floors

 

Dance teacher Marcia Fellows loves having a hardwood floor for her students..

Rod Lorenz
Going for a blue ribbon on every job we do

 

When I was in my high school 4-H Club, each member had to do a special..

Rod Lorenz
Ralph's is on TV!

Have you seen our latest commercial? If not, take a look now. You’ll see how..

Rod Lorenz
Taking care of business to take care of our customers

 

Probably everyone has had an experience when “the lightbulb” goes off and..

Rod Lorenz
Finishing Your Hardwood Floors to Get Just the Look You Want

 

Hardwood floor finishes protect the flooring, but they do much more than..

Rod Lorenz
The Road Back to Ralph’s

 

I wasn’t planning on a career as a hardwood floor guy.

Hardwood floors had..

Rod Lorenz
Bringing Worn Hardwood Floors Back to Life: Before and After

 

If your hardwood floors are getting old, they don’t have to be replaced. ..

Rod Lorenz
Make Hay While The Sun Shines

Local home builders have been telling me lately that business is good. And as..

Rod Lorenz
Preventing Damage to Your Hardwood Floors

 

Hardwood floors are highly durable and can last for decades, but they do..

Rod Lorenz
The Deadmans

Bruce Deadman first met my father, Ralph Lorenz, at a home show in 1984, where..

Rod Lorenz
Caring For Newly Finished Hardwood Flooring

 

Made of strong wood with finishes that are more protective than ever, h..

Rod Lorenz
You’re Under Arrest! … Say What?!

 

April Fool’s Day is a day you shouldn’t forget about. If you do, you might..

Rod Lorenz
What Is Hardwood Floor Stability and When Is It Important?

 

“Stability” is a hardwood-flooring term that all buyers of hardwood flooring..

Rod Lorenz
4 Tips For Cleaning Hardwood Floors

 

One of the many cool things about hardwood floors is that they’re extremely..

Rod Lorenz
Treating Your Customers Like Our Own

 

Portside Builders has been using Ralph’s as its hardwood flooring..

Rod Lorenz
Hardwood Flooring Trends: Brown Colors and Wide Boards

 

A clear trend in hardwood flooring is toward floor colors a bit lighter than..

Rod Lorenz
Super Floors for the Super Bowl

 

It’s a disappointment any time Green Bay doesn't win the Super Bowl, or at..

Rod Lorenz
A Wisconsin winter and hardwood floors? No problem.

 

Even after an installation or refinishing job is complete, Ralph’s..

Rod Lorenz
Local Businesses Unite to Spruce up Our Black Creek Home

 

Since my father founded Ralph’s Hardwood Floors in 1965, we’ve been located..

Rod Lorenz
'Tis the season for giving back

 

Like Thanksgiving, Christmas is a holiday when we should appreciate our good..

Rod Lorenz
Your hardwood floors: a pick-me present for yourself

 

My family has a special Christmas tradition we look forward to every year: W..

Rod Lorenz
I Need To Vent...

Something that sometimes gets me upset enough that I need to vent is … well … 

Rod Lorenz
The Spices of Fall

 

One of my favorite things about fall is the smells and tastes coming from..

Rod Lorenz
What's in a Name?

Calling someone by their first name can get confusing among the staff at..

Rod Lorenz
Ralph’s and Van’s: Keeping It in the Family

 

Ralph’s Hardwood Co. and Van’s Lumber and Custom Builders share a common..

Rod Lorenz
Setting the standard: The early days of Ralph’s

 

Pictured from left to right are Roberta Lorenz(back to picture), Ralph..

Rod Lorenz
Where is your up north? Hardwood floors, cabins and vacation homes.

In Wisconsin, many people will say they are going “up north” for the weekend...

Rod Lorenz
Producing Masterful Hardwood Floors: The Learning Never Stops

I’ve been working in the hardwood floor industry since I was a little boy,..

Rod Lorenz
Movin’ on up

In my thinking, the point of a business isn’t just to survive, maintaining the..

Rod Lorenz
Hardwood flooring - It’s a family affair.

When my dad, Ralph Lorenz, started Ralph’s Hardwood Floors in 1965, he was..

Rod Lorenz
The Wheelhouse Restaurant: Delicious Food and Yummy Hardwood Floors

In 1977, when Jeff Maiman bought the building he turned into The Wheelhouse..

Rod Lorenz
Cold ice, hardwood floors and the Mother's Day I will never forget.

I look forward to Mother’s Day every year. It’s a chance for me to express how..

Rod Lorenz
“No Way That’s Not Real Wood”—Luxury Vinyl Tile Fools the Eye

Luxury vinyl tile is the new star in the flooring world.

Ralph’s has recently..

Rod Lorenz
In Search of a Few Good People

Some people are just “good with their hands.”

We’re looking for these people.

Rod Lorenz
Your home may need a shade of gray

Grey isn’t usually something we associate with vibrancy and excitement – gray..

Rod Lorenz
Welcome to your hardwood floor New Year’s Resolution

It's a brand new year and many of you have resolved to update your living space..

Rod Lorenz
Deck the Halls

It is said a picture is worth a thousand words and so here are several thousand..

Rod Lorenz
Does that coffee pot work?

There are a lot of stories about my Dad. We’ve published a few in this blog and..

Rod Lorenz
Real Christmas Trees, Your Hardwood Floor…and some bad song puns.

I love the smells of Christmas. Gingerbread, eggnog and even the smell of snow,..

Rod Lorenz
With gratitude at Thanksgiving

As Americans prepare to gather around the dinner table tomorrow and give thanks..

Rod Lorenz
Hardwood Floor Artisan - A great job and we`re hiring!

The demand for hardwood flooring installers is growing. I know this firsthand..

Rod Lorenz
Showroom Transformation - A Photo Blog

Our showroom renovation has been an exciting project and as much as we could..

Rod Lorenz
The benefits of letting professionals install your hardwood floor

 

Here at Ralph's, we believe you should take any opportunity you can to put..

Rod Lorenz
The real value of experience

I was thinking about it the other day and realized Ralph's has over 500 years..

Rod Lorenz
Two hardwood alternatives that keep the beautiful wood look we love.

 

Hardwood is what we do best at Ralph`s and most of the time it is the..

Rod Lorenz
Thinking about our new showroom and favorite floors.

We are in the midst of renovating our showroom and I am really looking forward..

Rod Lorenz
A few of our favorites

 

I am consistently amazed how many people come to Ralph’s and tell me they..

Rod Lorenz
Time to Renovate our Showroom

 

We really love our hardwood floor showroom. Not only is it a great place to..

Rod Lorenz
From the forest to the floor – Part Two

 

In this two-part blog we explain how a beautiful tree in the forest becomes..

Rod Lorenz
From the forest to the floor – Part One

 

In this two-part blog we explain how a beautiful tree in the forest becomes..

Rod Lorenz
Sand on Site vs. Prefinished Hardwood – Myth Buster Edition

 

Here at Ralph's Hardwood, we love wood and we think all wood floors are..

Rod Lorenz
Who says a workout space has to feel like a sweaty gym?

 

Who says a workout space has to feel like a sweaty gym? All parts of a home..

Rod Lorenz
Hardwood Flooring Trends: The Distinctive Look of Old-World Oak

For as long as I can remember, American red oak and American white oak have..

Rod Lorenz
All in the name of love...

 

One of the great pleasures of working at a hardwood flooring company is..

Rod Lorenz
A Long, Beautiful Life: Hardwood Flooring Sealed With a Swedish Finish

Without question, conversion varnishes—also known as a “Swedish finishes”—are..

Rod Lorenz
Friendly conversations lead to smart hardwood floor choices

Choosing the right hardwood floors for your home is a very personal thing...

Rod Lorenz
A Smooth Flow: Hardwood Floors and Open Floorplans

More and more new homes being built these days feature open floorplans, and..

Rod Lorenz
Playing Matchmaker: Finding your one true love

When customers come to us looking for new hardwood floors for their home, we..

Rod Lorenz
New Shades of White: The Transformation of Whitewashed Hardwood Flooring

Ten years ago, if someone asked us about whitewashed hardwood flooring, we..

Rod Lorenz
Thinking Long-Term: Customer Service and Hardwood Floors

There’s a tendency for customers to think of “customer service” as something..

Rod Lorenz
Love at First Sight: Hardwood Floors and Kitchen Cabinets

Kitchens are a great place for hardwood flooring. They’re also a perfect..

Rod Lorenz
Engineered Flooring Isn't What It Used to Be...It's Better!

It wasn’t so many years ago that I used to steer customers away from..

Rod Lorenz
Are Your Hardwood Floors Headed in the Right Direction? You Tell Us.

When we install hardwood floors, we occasionally get requests to orient the..

Rod Lorenz
The Basic Characteristics of Hardwood Flooring: Engineered Wood

For centuries, you had to use solid plank hardwood flooring if you wanted..

Rod Lorenz
Walk On The Wild Side - Our Showroom

When it’s time for a new vehicle, I love going to the car lot to look at all..

Rod Lorenz
Taking Hardwood Flooring to the Next Level with Hardwood Staircases

A hardwood staircase is a wonderful accompaniment to a beautiful hardwood..

Rod Lorenz
The Magic of Hardwood Floor Medallions

A great way you can accent your hardwood flooring to reflect your tastes and..

Rod Lorenz
Ralph’s is hiring! Do you know someone who’s the right fit for a great job?

I’m happy to say that Ralph’s is busier than ever.

However, new business..

Rod Lorenz
Don’t Stress About Cleaning Your Hardwood Floors

Keeping hardwood floors clean makes them look more attractive and can be..

Rod Lorenz
The Beauty of Hardwood Floor Borders

If you want to add a little extra visual excitement to your hardwood flooring,..

Rod Lorenz
Getting Just the Look You Want

The “look” of hardwood flooring is something that’s hard to put a finger on...

Rod Lorenz
Why It’s Important Who Installs Your Hardwood Floors

If you’re looking to install high-quality hardwood flooring in your home, the..

Rod Lorenz
When Less Sheen Is More

Most people like things that are shiny.

Shiny new cars. Shiny jewelry. Shiny..

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