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Hardwood Flooring Blog

Rod Lorenz
Can I Mix and Match Different Floor Types?

If you're gripped by the idea of adding a dynamic touch to your home's design,..

Rod Lorenz
Transforming Spaces: The Art of Matching Luxury Vinyl Plank with Your Wall Colors

When it comes to creating a harmonious and inviting living space, the interplay..

Rod Lorenz
Spring starts: Transform Your Space from the Ground Up

Spring is that special time of year when we often hit the reset button on our..

Rod Lorenz
Stepping Into Style: The Hardwood Flooring Trends of 2024 Unveiled

The latest hardwood trends nod to the past and the future, offering something..

Rod Lorenz
Hardwood Floors and Resale Value of Your Home

Guess what home buyers consistently rank as a top feature in a home? Hardwood..

Rod Lorenz
Personal Health – Flooring That is Easy on the Body

Have you ever wondered why standing or walking on certain flooring leaves you..

Rod Lorenz
The Importance of Proper Hardwood Floor Installation

When it comes to hardwood flooring, proper installation is key to achieving a..

Rod Lorenz
Dealing with Common Household Stains on Hardwood Floors

Hardwood floors are beautiful and durable, but like anything in a busy home,..

Rod Lorenz
Using Distressed Hardwood Floors for a Rustic Vintage Look

The rustic or vintage aesthetic refers to a design style that is characterized..

Rod Lorenz
Revitalize your Hardwood Floor with Recoating or Refinishing

Hardwood floors are a timeless and elegant addition to any home. They can add..

Rod Lorenz
Why Everyone Loves Wide Plank Flooring for Their Homes

Wide plank flooring has taken the world of interior design by storm in recent..

Rod Lorenz
Why Luxury Vinyl Planks and Basement Floors Are the Perfect Match

When it comes to choosing the perfect flooring for your basement, luxury vinyl..

Rod Lorenz
Why You Shouldn't Steam-Clean Your Hardwood Floors

Maintaining a clean home is a priority for many homeowners, and when it comes..

Rod Lorenz
Why You Have to Consider Dustless When Refinishing Your Hardwood Floor

Considering a refinishing project for your hardwood floors? Let me tell you why..

Rod Lorenz
5 Questions to Ask Your Hardwood Flooring Contractor

When it comes to installing hardwood flooring in your home, choosing the right..

Rod Lorenz
Big Box Retail vs Hardwood Specialists

When it comes to selecting hardwood flooring for your home, it's important to..

Rod Lorenz
4 Ways to Prolong the Life of your Hardwood Floor

Hardwood floors add warmth, elegance, and value to your home and they remain..

Rod Lorenz
Vinyl Plank Flooring in Different Types of Commercial Space

Vinyl plank flooring has become increasingly popular in commercial spaces due..

Rod Lorenz
Hardwood Inspiration: 3 of the World’s Most Famous Hardwood Floors

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In the realm of architectural wonders, there exist majestic..

Rod Lorenz
Why Hardwood is Considered the Healthiest Floor

Hardwood floors have long been admired for their timeless beauty and..

Rod Lorenz
How Do I Determine the Size of My Floors?

Determining the size of your floors is an essential step when planning a..

Rod Lorenz
3 Ways Our Website Can Inspire Your Next Floor Project

Have you been considering redecorating your home? Redecorating or renovating..

Rod Lorenz
Cure Time vs Dry Time: Understanding the Importance of Waiting When Refinishing Your Hardwood Floors

Refinishing hardwood floors is a great way to restore their natural beauty and..

Rod Lorenz
Time and Your Hardwood Finishing Project

One of the lesser discussed aspects of hardwood finishing and refinishing..

Rod Lorenz
3 Ways to Change the Look of Wood Stairs

The nature and shape of stairs mean they are often a focal point in your home..

Rod Lorenz
Considerations for Home Gym Flooring

During the COVID lockdown, many people discovered the advantages of having a..

Rod Lorenz
Here are 5 interior design trends to watch in 2023

They say that trends come and go while classics last a lifetime. We have found..

Rod Lorenz
Interior Design Spotlight: Luxurious Comfort

There’s an interior trend that focuses not just on style but also places..

Rod Lorenz
Floor Options for Aging Adults

A home is not a home until it feels safe. Ensuring the safety and comfort of a..

Rod Lorenz
Best Flooring Options for Condominiums

Often, when we think about condominiums, we are left with the idea that it’s..

Rod Lorenz
Maintaining Hand Scraped Hardwood Floors

Hand Scraping floors helps to deliberately give the appearance of aged wood...

Rod Lorenz
Different Wood Flooring Finishes Require Different Care

Different flooring materials require different maintenance methods. But did you..

Rod Lorenz
Understanding Luxury Vinyl Installation: Floating Vinyl vs. Glue Down

When selecting a luxury vinyl tile (LVT) or luxury vinyl plank (LVP) product..

Rod Lorenz
Three Low-Maintenance Flooring Options

While there are plenty of people who enjoy house chores, let’s be honest by..

Rod Lorenz
Golf, Hiring and my Hole-in-One

For anyone that has ever golfed, they know that the ultimate goal is to hit a..

Rod Lorenz
American vs. European Oak for floors

Oak is a versatile type of wood used in everything from furniture to renovation..

Rod Lorenz
Using your floor to make small spaces look bigger

When asked, most people would say their rooms only have four walls. On the..

Rod Lorenz
Make a statement with custom hardwood stairs

Hardwood stairs can be attention-grabbers. Modern or traditional, paired with..

Rod Lorenz
Green and Sustainable - Do These Mean the Same Thing When it Comes to Hardwood Floors?

The words “green” and “sustainable” are used frequently to describe..

Rod Lorenz
Wood Look Floors for your Bathroom

Moisture, steam, puddles, overflows and splashing take a toll on your bathroom..

Rod Lorenz
Can You Put Hardwood Flooring in Your Lake House?

Hardwood flooring is beautiful and resilient and lends warmth and elegance to..

Rod Lorenz
Why Our National Wood Flooring Association Certification Matters to You

Remodeling homes can be challenging due to several factors: from specific..

Rod Lorenz
Chevron vs Herringbone Hardwood Floors

Patterned floors are making a comeback as one of the popular flooring designs...

Rod Lorenz
Why You Need to Visit Our Showroom

You made the exciting decision to look for a new hardwood floor! Good choice -..

Rod Lorenz
Why Consider a Career as a Hardwood Installer

Being a hardwood floor installer isn’t the best-understood job. People tend to..

Rod Lorenz
How to Replace Ugly Old Carpet with Amazing New Hardwood

No one likes the look of old carpet. Usually they are filthy from years of foot..

Rod Lorenz
When Is It Time to Replace Hardwood Floors?

Hardwood floors are durable and can last a lifetime when properly maintained...

Rod Lorenz
Hardwood Flooring Installation: DIY vs. the Pros

There is all kinds of "do-it-yourself" or DIY content out there these days...

Rod Lorenz
Updating my daughter's floor - a personal floor refinishing story.

Have you ever heard the phrase, "the cobbler's kids never get new shoes"? Well..

Rod Lorenz
3 Factors That Impact the Lightness (Color) of Hardwood Floors

Many homeowners love the look of light-colored hardwood floors. They often ask;..

Rod Lorenz
A floor as grand as the venue - Carbonized European Oak at Round Lake Farms

Ariens is a well known family business in Wisconsin and as another family..

Rod Lorenz
Innovative Ways to Use Reclaimed Hardwood for Floors

Using reclaimed hardwood in homes has gained popularity for its sustainability..

Rod Lorenz
The Staying Power of the Wider and Longer Hardwood Flooring Trend

Many hardwood flooring trends come and go, but the wide-plank / extra..

Rod Lorenz
Three Wood Flooring Ideas for Dreamy Master Bedrooms

Wood flooring can be installed in any room of your house but it's very popular..

Rod Lorenz
The Traditions That Matter

Some years ago a Christmas tree tradition started with some couples my wife and..

Rod Lorenz
What is Luxury Vinyl Plank and how is it different from standard vinyl?

Traditionally vinyl floors have been considered the best choice for rooms where..

Rod Lorenz
The Importance of the ‘Wear Layer’ in Engineered Hardwood

Engineered hardwood offers colors and finishes for any taste and budget. Made..

Rod Lorenz
The Perfectly Imperfect Allure of Distressed Wood

Are you a fan of antique furniture? Do you appreciate the warm, comforting feel..

Rod Lorenz
Making Chic Foyers with Hardwood

Spacious or cozy, narrow or wide; the entry to your home is important for..

Rod Lorenz
4 Differences Between Domestic Hardwood and Exotic Hardwood

Wood, prized for its natural beauty and versatility, is one of the most popular..

Rod Lorenz
Popular Hardwoods for High Traffic Areas

Hardwood floors can take on the busiest rooms in your home. From high-traffic..

Cortney Lindquist
Pairing Wood Tones and Grains in a Room

Imagine this – you’ve just bought a new house, and everything seems perfect...

Rod Lorenz
Recoating vs. Refinishing Hardwood Floors

Hardwood floor durability is legendary but over time even the most well cared..

Rod Lorenz
Why Upgrade Your Carpeted Stairway to Hardwood

A prominent stairway is a natural attention grabber and using hardwood adds an..

Rod Lorenz
5 Things to Keep in Mind While Mixing and Matching Wood Tones

For many people mixing and matching wood tones is too daunting too consider but..

Cortney Lindquist
Wood and wood-look floors for any man cave or she-shed.

Man caves and she-sheds are as popular as ever and it’s easy to see why...

Cortney Lindquist
What is Distressed Hardwood Flooring

So, you have plans to redesign your current home to change the look. The walls..

Rod Lorenz
Add Warmth to a Neutral Color Scheme with Hardwood Floors

Neutral color palettes are sometimes misconceived as a bland or generic;..

Cortney Lindquist
Wide Hardwood Floor Planks for Small Rooms

Hardwood floors featuring wide planks have been around for 100 years and..

Rod Lorenz
3 design styles using white hardwood floors

Decorating rooms with white hardwood flooring is all about holding back and..

Cortney Lindquist
Mixing and Matching Wood in Your Home

Home decor once meant everything had to match. Bedroom sheets had to match the..

Rod Lorenz
What is Rift Cut Flooring and what are the benefits?

There are three ways of cutting lumber from logs -- plain cut, quarter cut, or..

Rod Lorenz
Choosing Hardwood Flooring - Pre-Finished and Site Finished

When looking at hardwood floors for your next renovation project you can start..

Cortney Lindquist
Should You Have Hardwood Floors In Kitchens

Every room in your house has a purpose. The kitchen is not just a space for..

Cortney Lindquist
3 Ways Hardwood Floors Can Add Character To Your Home

Hardwood floor colors, textures, and finishes can be combined in many different..

Rod Lorenz
Snow Days - Tales from a Hardwood Floors Installer

As winter begins to fade I remind myself that just because I am ready for..

Rod Lorenz
Hardwood Color Trends for 2021

One of the perks of being in business for more than a century is experiencing..

Cortney Lindquist
A few facts about carpet and your health

Keeping your carpets clean is an important issue for several reasons. Our home..

Rod Lorenz
How Hard is Hard Enough?

Nowadays, it is possible to buy many different kinds of wood flooring and to..

Rod Lorenz
Ralph's restores history at The Marketplace by Bliss

Restoring an old wood floor and giving it a new life is fairly common project..

Rod Lorenz
The Right Floor for Your Style … And Life

In every home, the floor is the foundation, the base upon which all other..

Rod Lorenz
Furniture Pads Are Your Friend

Hardwood floors are incredibly durable and easy to maintain, and it doesn't..

Cortney Lindquist
The Warmth of Hardwood Floors

If you're worried about hardwood floors being cold on the feet, don't be;..

Cortney Lindquist
Hardwood Increases the Value of Your Home

Wood floors add real value to your home, no matter if you plan to stay in it..

Rod Lorenz
Questions to Ask Your Flooring Installer

Knowing what to ask is critical for your custom-home-building or..

Rod Lorenz
Understanding the Importance of Subfloors

One of the most important parts of a building's structure is its floor system...

Cortney Lindquist
If It Looks Like Wood and Feels Like Wood...

In 2020 hardwood and other wood-look flooring was the preferred flooring in..

Cortney Lindquist
Choosing Hardwood Floor Patterns

The pattern you pick for your hardwood or wood-look flooring is fundamental..

Cortney Lindquist
Choosing Hardwood Floor Patterns

The pattern you pick for your hardwood or wood-look flooring is fundamental..

Cortney Lindquist
Area Rugs on the Rise

The new year is all about refreshing your living space, and there's no better..

Rod Lorenz
How to Know When It's Time to Replace Your Floor

Hardwood floors offer many benefits to your home. However, wear and tear can..

Cortney Lindquist
High-Variation Flooring: Bold and Beautiful

With new flooring technology, it's getting easier to make floors look truer to..

Cortney Lindquist
Making a Statement with Blonde Flooring

For a long time, lighter floors were seen as cheap and outdated. This view has..

Rod Lorenz
In and Out—On Time

My father, Ralph, who founded our company, had a dedication to getting a job..

Cortney Lindquist
Three Themes in Home Décor for 2020
High-tech style, natural vibes, and innovative wood patterns have been some of..
Cortney Lindquist
Trending: "Greige" and "Driftwood" Wood Flooring

Gray is the new Beige, and the newest flooring colors are the best proof...

Rod Lorenz
The Importance of Having Your Flooring Installed Correctly

It’s not just the material you chose that will determine how your wood floors..

Rod Lorenz
No Dust, No Fuss

Are you looking to refresh your hardwood floors with a sanding treatment but..

Cortney Lindquist
Why Bamboo Flooring Is Still Popular

In recent years, bamboo flooring has become more and more popular. It’s very..

Cortney Lindquist
Standing the Test of Time

Did you know that some trees can last for thousands of years? Now think about..

Cortney Lindquist
Hardwood Flooring in a Bathroom?

Hardwood flooring is a great choice for most spaces, but it does have its..

Rod Lorenz
What Is Engineered Hardwood Flooring?

Engineered hardwood flooring consists of layers that are bonded together,..

Cortney Lindquist
Vinyl Flooring Is the Real Thing

In 1926, American inventor Dr. Waldo Semon was trying to bond rubber and metal...

Rod Lorenz
Let's Go Get This Done

Installing flooring isn’t an easy job. I learned that at an early age. During..

Cortney Lindquist
Blonde Is Back

Blonde wood flooring is one flooring trend that used to be modern, but then it..

Cortney Lindquist
The Importance of Rug Pads on Hardwood Floors

An area rug can only damage your hardwood floor if it doesn't have a proper rug..

Cortney Lindquist
A Perfect Pair: Area Rugs and Hardwood Floors

Area rugs can add a unique style to your rooms. You can choose colors that..

Rod Lorenz
A Family Thing

I started working at Ralph’s as a boy. It was my father’s business, and he..

Cortney Lindquist
When Worn-Out is Better Than New

Distressed flooring can be all-in-one: practical, visually appealing, and..

Cortney Lindquist
Your Flooring Doesn’t Have to Be Wood to Look Like Wood

Real hardwood floors are durable and beautiful to look at, but there are now..

Cortney Lindquist
Popular Hardwood Flooring Styles in 2020

While trends may come and go, hardwood flooring is timeless. But that doesn’t..

Cortney Lindquist
The Best Types of Flooring for Homebuyers With Indoor Pets

Pets don’t have to crush your dreams of a hardwood-floored house. Hardwood..

Rod Lorenz
How to Protect Your Home From Pet Damage

We love our dogs and cats, but our furniture and floors won't, unless we take..

Cortney Lindquist
The Black & White of Hardwood Flooring

More and more people are choosing hardwood floors with a color that’s not..

Rod Lorenz
If You Can Dream It, It Can Be Done

Wood Floor Business, the leading trade publication for the hardwood floor..

Cortney Lindquist
How to Clean Your Hardwood Floors

In this time of the global pandemic, it is natural that you are more concerned..

Rod Lorenz
What to Look for in the Hardwood Floors of a Home You Might Buy

During an inspection of a home you are looking to buy, be sure to check every..

Cortney Lindquist
Do Hardwood Floors Add Value to a Home? Yeah, They Do!

Many people who are building a new home with hardwood floors—or thinking about..

Rod Lorenz
See Our Floors in Your Home—Virtually

Anyone who knows me even a little knows that I’m passionate about hardwood..

Cortney Lindquist
Cost Factors When Selecting Hardwood Floors

If you're building a custom home, you'll have to decide on the flooring, and..

Rod Lorenz
The Difference Between Recycled and Reclaimed Hardwood Floors

Concerns about climate change and nature preservation are increasingly causing..

Rod Lorenz
Do You Need Expert Help to Restore Your Hardwood Floors?

Making sure your home’s  hardwood floors stay in good condition involves not..

Rod Lorenz
Needed Now More Than Ever: The Comforts of Home

The COVID-19 virus has left many of us isolated at home—a circumstance that can..

Rod Lorenz
Keep Hardwood Floors Happy By Maintaining a Stable Relative Humidity

Because trees are a natural plant, humidity has a significant impact on..

Rod Lorenz
Why Engineered Hardwood Can Be The Best Flooring Choice

The timeless beauty of solid-wood hardwood flooring can last for generations...

Rod Lorenz
Is there a "Right Wood" for Hardwood Floors?

People ask us all the time if there is a `right wood`for hardwood floors. They..

Rod Lorenz
COVID-19 Cleaning and Disinfecting: What's safe for hardwood Floors?

With the spread of coronavirus (COVID-19), killing germs on surfaces around the..

Rod Lorenz
Hardwood floors with the most beautiful grain

Hardwood floors are not your average floor. They come in a variety of styles,..

Cortney Lindquist
How Luxury Vinyl Tile Differs From Regular Vinyl Flooring

If you’re in the market for vinyl flooring, you may be wondering whether to use..

Rod Lorenz
Nothing Beats the Customer Service of a Family Company

Customer service is supposed to be something that serves you as a customer;..

Cortney Lindquist
Which Types of Hardwood Floors Go Best with Pastel?

Hardwood floors have been the stuff of legend for a long time, and in the past..

Cortney Lindquist
The Best Flooring for Family Rooms

Most homes are family homes, and it stands to reason that families will spend..

Cortney Lindquist
Can Your Furniture and Hardwood Floors Get Along?

Durability is one of the most important benefits of hardwood flooring. Hardwood..

Rod Lorenz
Working Together >Working Alone

I love working with companies that do business like we do.

Our floor-finish..

Cortney Lindquist
The Timeless Beauty of Reclaimed Hardwood Flooring

Reclaimed hardwood flooring uses materials from dilapidated buildings to create..

Rod Lorenz
Grades of Hardwood Floors Explained

All hardwood floors have grades—names used to explain the amount of color..

Rod Lorenz
Custom Hardwood Floors: Beautiful,Valuable, Unique

A couple we served, Mark and Michelle, recently shared this nice message with..

Cortney Lindquist
Hardwood and Luxury Vinyl Tile Flooring in Multifamily Buildings

If you’re looking to improve the overall value of your building (be it a..

Cortney Lindquist
Which Wall Colors Look Great with Dark Hardwood Flooring?

Hardwood floors have been a staple of high-end and high-quality floors across..

Rod Lorenz
When Should You Refinish Your Hardwood Flooring?

Hardwood floors have long been a hallmark of gorgeous homes with style. Their..

Rod Lorenz
Rod Lorenz
How to Put Together Your Custom-Home Dream Team

Once you envision the home of your dreams, it’s time to make it a reality. To..

Rod Lorenz
How Do Subfloors Affect Hardwood Flooring?

Subflooring is one reason inexperienced DIYers shouldn’t try to install their..

Cortney Lindquist
The Design Differences Between Dark and Light Hardwood Floors

Installing hardwood floors in a room or your entire home always brings up..

Rod Lorenz
The Differences Between Wide and Narrow Flooring Boards

When it comes to hardwood-floor options, you can choose to use either wide or..

Rod Lorenz
The Night Before Christmas

Many people have traditions on Christmas Eve. As a child, my memories of..

Cortney Lindquist
What Kind of Flooring Do You Need to Create a Proper Formal Room?

For many people, formal is still important. Even though as a society we have..

Rod Lorenz
How Long Should the Planks in My Hardwood Floors Be?

When you're choosing the type of hardwood-floor boards for your floors, it’s..

Rod Lorenz
Old Home Becomes a Modern Beauty: With a Little Help from Harry Potter

I love it when Ralph’s can help restore old floors into flooring that looks..

Rod Lorenz
The Main Differences Between Hardwood and Softwood in Flooring

In flooring, both hardwood and softwood are used, but many people don't know..

Rod Lorenz
The Importance of Working With Hardwood Floor Professionals

When building a custom home with hardwood floors, many people neglect to..

Rod Lorenz
Turning the Past into the Present: An Old Friary Becomes Low-Income Housing

Every job is special to us, but some stick in my mind because of the nature of..

Cortney Lindquist
Mixing Hardwood and Stone in Interior Design

Stone and hardwood are a timeless combination that can really make a home look..

Rod Lorenz
Hardwood Floors 100 Years Ago

After World War I, the 1920’s was a time of economic prosperity (you’ve..

Cortney Lindquist
White Oak vs. Red Oak Hardwood Floors: What’s the Difference?

Oak is one of the most common North American tree species that’s found its way..

Rod Lorenz
What Are the Next Hardwood Flooring Trends?

In recent Out of the Woodwork posts, I’ve taken a look at the history of..

Cortney Lindquist
Creating Contrast with Hardwood Floors

Contrast is one of the most important concepts in interior design. Without it,..

Chris Hubbard
Hardwood Floors Are Like Comfort Food

A guest blogger describes a childhood experience distressing floors with his..

Rod Lorenz
The Beauty of Hardwood Flooring in the 21st Century

In my past two Out of the Woodwork posts, I discussed the history of hardwood..

Rod Lorenz
Breathe Easy

Living with dust and pollen allergies or asthma can be a nightmare, especially..

Rod Lorenz
Creative Hardwood Floors Aren’t Only for The White House

Looking at pictures of the White House, the room we most often see is the Oval..

Rod Lorenz
What to Consider If You Want Hardwood Floors in Your Kitchen

Homeowners often opt for tile flooring in the kitchen, but hardwood floors are..

Rod Lorenz
When Hardwood Floors Became Popular Again

Hardwood floor styles are constantly changing. What’s popular now may not be 10..

Rod Lorenz
Why is White Oak Such a Popular Flooring Choice?

Trends tend to come and go. However, some choices you make when installing your..

Rod Lorenz
The Advantages of the Latest in Dust Evacuation Technology

Site-finished hardwood floors require sanding when they’re installed. Hardwood..

Rod Lorenz
The Stylistic Impact of Contrasting Hardwood Floors

Mixing and matching different hardwood species and colors within a home can be..

Rod Lorenz
Hardwood Floors Through the Ages

In the 80’s, some would say I was missing the six-pack abs that many of my..

Rod Lorenz
Hardwood Floor Options: Domestic vs. Exotic Species

Before you choose a species for your hardwood floor, you have an important..

Rod Lorenz
Hardwood Floor Colors and Interior Design

Choosing the color of your hardwood floors will have a significant impact on..

Rod Lorenz
The Feel of Family

As I entered adulthood, I wasn’t sure I was going to get into my father’s..

Rod Lorenz
How to Prevent Scratching Your Hardwood Floors

You’ve always wanted to have beautiful hardwood floors, and you have finally..

Rod Lorenz
Are Whitewashed Floors Coming Back?

Just like whitewashed jeans, whitewashed floors are back in style!

People are..

Rod Lorenz
How to Keep Your Vacation Home's Hardwood Floors Safe While You're Away

A vacation home is a place where people go to relax and spend anywhere from a..

Rod Lorenz
Want an Old,Worn Look in Your Hardwood Flooring? You Can Get the Real Thing.

With its timeworn, antique look, distressed-looking hardwood flooring has a..

Rod Lorenz
The Feel of a Hardwood Floor: The Value of Getting What You Want

Every homeowner will have slightly different reasons to get hardwood floors...

Rod Lorenz
On the Road Again

My father—Ralph’s founder and namesake—once traveled to Alaska to do a hardwood..

Rod Lorenz
Is the Cheapest Flooring Option the Best Option?

When you’re renovating or building a new home, determining a budget and..

Rod Lorenz
Choosing a Finish Sheen — How Important Is What’s Trending Now?

You have so many decisions to make before you get to the part where you have..

Rod Lorenz
You've Got a Friend

Ralph’s never would have been around for more than 50 years without the great..

Rod Lorenz
Hardwood Floor Color Trends — What’s in Right Now?

Current home design trends can be an excellent guide for the undecided, but..

Rod Lorenz
A Timeless Name for Timeless Flooring

A rose is still a rose by any other name, and we'd still be the same quality..

Rod Lorenz
Do Dogs Damage Hardwood Floors?

Many homeowners appreciate the ambiance and character of hardwood floors and..

Rod Lorenz
Why You Probably Shouldn't Do Your Hardwood Floor Project Yourself

To DIY or not to DIY? It’s a question every homeowner inevitably asks..

Rod Lorenz
The Difference Between Making a Sale and Ensuring the Customer is Happy

It can be a long path from the customer’s consideration stage to the decision..

Rod Lorenz
Selecting Among Hardwood Flooring Types

If you’re building a new custom home or renovating—and you know you want..

Rod Lorenz
Why I'm a Geek

I admit it, I’m a geek—a hardwood floor geek.

According to Merriam-Webster, a..

Rod Lorenz
Can Water Hurt a Modern Finished Floor?

We often hear that water and hardwood floors don’t mix, and this is true to..

Rod Lorenz
Can You Imagine?

A couple recently visited our showroom with a vision of how they wanted the..

Rod Lorenz
The New World of Vinyl “Hardwood”

A trend currently transforming the flooring industry is luxury vinyl. It’s a..

Rod Lorenz
March Madness in the Ralph’s Coliseum

Every March, when the NCAA college basketball tournament rolls around, I’m..

Rod Lorenz
The Right Hardwood Floor Company Can Benefit Home Builders ... and Their Customers!

Building someone’s new home comes with a lot of pressure. Ralph’s is..

Rod Lorenz
Matching Hardwood Floors and Rugs for the Best Interior Design

After you’ve installed your brand-new hardwood floors, it’s time to move on..

Rod Lorenz
Bringing "New Dublin" Into Your Home

Every year in New London, the Shamrock Club of New Dublin holds a Grand Parade..

Rod Lorenz
Carpet Is Harder to Keep Clean and Sanitary Than Hardwood Floors

There’s always a debate between which type of flooring is the best. Since..

Rod Lorenz
Round and Round the Circle of Growth

I’m a fan of the term “circle of growth.”

It essentially refers to the process..

Rod Lorenz
Why Would You Choose to Refinish Your Floors?

Hardwood floors can last a very long time with proper care. But that doesn’t..

Rod Lorenz
What Matters Most When Selecting Customized Hardwood Flooring?

New hardwood flooring is a thing of beauty, and even more so when it fits..

Rod Lorenz
Do Hardwood Floors Make a Home More Valuable?

I’m often asked, “How much will hardwood flooring add to the value of my home?”

Rod Lorenz
Why Choose Engineered Hardwood Flooring?

Hardwood flooring is a popular choice among homeowners because of its..

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