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Hardwood Flooring Blog

Rod Lorenz
Can Water Hurt a Modern Finished Floor?

We often hear that water and hardwood floors don’t mix, and this is true to..

Rod Lorenz
Can You Imagine?

A couple recently visited our showroom with a vision of how they wanted the..

Rod Lorenz
The New World of Vinyl “Hardwood”

A trend currently transforming the flooring industry is luxury vinyl. It’s a..

Rod Lorenz
March Madness in the Ralph’s Coliseum

Every March, when the NCAA college basketball tournament rolls around, I’m..

Rod Lorenz
The Right Hardwood Floor Company Can Benefit Home Builders ... and Their Customers!

Building someone’s new home comes with a lot of pressure. Ralph’s is..

Rod Lorenz
Matching Hardwood Floors and Rugs for the Best Interior Design

After you’ve installed your brand-new hardwood floors, it’s time to move on..

Rod Lorenz
Bringing "New Dublin" Into Your Home

Every year in New London, the Shamrock Club of New Dublin holds a Grand Parade..

Rod Lorenz
Carpet Is Harder to Keep Clean and Sanitary Than Hardwood Floors

There’s always a debate between which type of flooring is the best. Since..

Rod Lorenz
Round and Round the Circle of Growth

I’m a fan of the term “circle of growth.”

It essentially refers to the..

Rod Lorenz
Why Would You Choose to Refinish Your Floors?

Hardwood floors can last a very long time with proper care. But that doesn’t..

Rod Lorenz
What Matters Most When Selecting Customized Hardwood Flooring?

New hardwood flooring is a thing of beauty, and even more so when it fits..

Rod Lorenz
Do Hardwood Floors Make a Home More Valuable?

I’m often asked, “How much will hardwood flooring add to the value of my home?”

Rod Lorenz
Why Choose Engineered Hardwood Flooring?

Hardwood flooring is a popular choice among homeowners because of its..

Rod Lorenz
The Advantages of Site-Finished Hardwood Floors

Choosing to install hardwood floors is only the beginning of the..

Rod Lorenz
Gray Hardwood Flooring Remains Popular

Homeowners who look at interior design trends for inspiration when remodeling..

Rod Lorenz
“If ... Then ... Else” Until the Hardwood Floors of Your Dreams

When I went to college, I decided to major in computer science. I had been..

Rod Lorenz
Each Hardwood Floor Feels Different

One of the best things about hardwood floors is their versatility. Whatever..

Rod Lorenz
The Artist’s Eye of a Hardwood Floor Installer

It was the end of the day for our crew, and it could have been the end of the..

Rod Lorenz
The Importance of Hardness in Hardwood Floors

Durability is one of the reasons many people choose hardwood flooring for..

Rod Lorenz
A Card From Christmas Past

 

At our company Christmas party in 2000, a lot of babies and toddlers were..

Rod Lorenz
Raw Wood You Can Walk On

Sometimes, while in the middle of a project, a client will call and say, “Hey,..

Rod Lorenz
There better be a piece of Gran-grammy’s pie left!

One of the many traditions I love about Christmas is the family food.

It’s not..

Rod Lorenz
The Importance of Stability in Hardwood Floors

 

Because wood is an organic material, hardwood flooring will react to its..

Rod Lorenz
See a Need, Fill a Need

 

“See a need, fill a need.”

That well-known saying was uttered by Bigweld,..

Rod Lorenz
Break Time With Ralph's Storytelling

 

My Dad passed away in 2014,  but I’ll always have my memories of him. One of..

Rod Lorenz
Smile!

 

When we interview applicants for a job at Ralph’s, we of course want to know..

Rod Lorenz
Hardwood Floors For Your Home From Our Home

 

At Ralph’s Hardwoods, we like to keep things local. 

We’re happy to be..

Rod Lorenz
What Makes Handscraped Hardwood Flooring Unique?

 

Hand-scraped hardwood floors have a unique look. Although they have gone in..

Rod Lorenz
The Forgotten Meaning Of Labor Day

 

Labor Day is one of those holidays whose meaning is often forgotten.

For..

Rod Lorenz
Floor Protectors for Furniture

 

New hardwood flooring is a beautiful investment that can give your home a..

Rod Lorenz
Do What You Love And The Money Will Follow

 

When I was 27 years old, working as a computer programmer, I came home one..

Rod Lorenz
Area Rugs and Hardwood Floor Care

 

After installing hardwood floors, taking proper care of them is imperative..

Rod Lorenz
Working For The Weekend

 

We had just unloaded our equipment at the shop at the end of a difficult..

Rod Lorenz
Enjoying The Extra Mile

 

Customer service is a cornerstone of Ralph’s business philosophy, and it has..

Rod Lorenz
A day in the life of an installer

 

Travis Shepard couldn’t imagine being glued to a computer all day.

“I’m not..

Rod Lorenz
Can't make it to our showroom? Here's the next best thing

Are you thinking about a hardwood floor project? Magazines and websites will..

Rod Lorenz
Ralph's does dancing...well, at least their floors

 

Dance teacher Marcia Fellows loves having a hardwood floor for her students..

Rod Lorenz
Going for a blue ribbon on every job we do

 

When I was in my high school 4-H Club, each member had to do a special..

Rod Lorenz
Ralph's is on TV!

Have you seen our latest commercial? If not, take a look now. You’ll see how..

Rod Lorenz
Taking care of business to take care of our customers

 

Probably everyone has had an experience when “the lightbulb” goes off and..

Rod Lorenz
Finishing Your Hardwood Floors to Get Just the Look You Want

 

Hardwood floor finishes protect the flooring, but they do much more than..

Rod Lorenz
The Road Back to Ralph’s

 

I wasn’t planning on a career as a hardwood floor guy.

Hardwood floors had..

Rod Lorenz
Bringing Worn Hardwood Floors Back to Life: Before and After

 

If your hardwood floors are getting old, they don’t have to be replaced. ..

Rod Lorenz
Make Hay While The Sun Shines

Local home builders have been telling me lately that business is good. And as..

Rod Lorenz
Preventing Damage to Your Hardwood Floors

 

Hardwood floors are highly durable and can last for decades, but they do..

Rod Lorenz
The Deadmans

Bruce Deadman first met my father, Ralph Lorenz, at a home show in 1984, where..

Rod Lorenz
Caring For Newly Finished Hardwood Flooring

 

Made of strong wood with finishes that are more protective than ever, h..

Rod Lorenz
You’re Under Arrest! … Say What?!

 

April Fool’s Day is a day you shouldn’t forget about. If you do, you might..

Rod Lorenz
What Is Hardwood Floor Stability and When Is It Important?

 

“Stability” is a hardwood-flooring term that all buyers of hardwood flooring..

Rod Lorenz
4 Tips For Cleaning Hardwood Floors

 

One of the many cool things about hardwood floors is that they’re extremely..

Rod Lorenz
Treating Your Customers Like Our Own

 

Portside Builders has been using Ralph’s as its hardwood flooring..

Rod Lorenz
Hardwood Flooring Trends: Brown Colors and Wide Boards

 

A clear trend in hardwood flooring is toward floor colors a bit lighter than..

Rod Lorenz
Super Floors for the Super Bowl

 

It’s a disappointment any time Green Bay doesn't win the Super Bowl, or at..

Rod Lorenz
A Wisconsin winter and hardwood floors? No problem.

 

Even after an installation or refinishing job is complete, Ralph’s..

Rod Lorenz
Local Businesses Unite to Spruce up Our Black Creek Home

 

Since my father founded Ralph’s Hardwood Floors in 1965, we’ve been located..

Rod Lorenz
'Tis the season for giving back

 

Like Thanksgiving, Christmas is a holiday when we should appreciate our good..

Rod Lorenz
Your hardwood floors: a pick-me present for yourself

 

My family has a special Christmas tradition we look forward to every year: W..

Rod Lorenz
I Need To Vent...

Something that sometimes gets me upset enough that I need to vent is … well … 

Rod Lorenz
The Spices of Fall

 

One of my favorite things about fall is the smells and tastes coming from..

Rod Lorenz
What's in a Name?

Calling someone by their first name can get confusing among the staff at..

Rod Lorenz
Ralph’s and Van’s: Keeping It in the Family

 

Ralph’s Hardwood Co. and Van’s Lumber and Custom Builders share a common..

Rod Lorenz
Setting the standard: The early days of Ralph’s

 

Pictured from left to right are Roberta Lorenz(back to picture), Ralph..

Rod Lorenz
Where is your up north? Hardwood floors, cabins and vacation homes.

In Wisconsin, many people will say they are going “up north” for the weekend...

Rod Lorenz
Producing Masterful Hardwood Floors: The Learning Never Stops

I’ve been working in the hardwood floor industry since I was a little boy,..

Rod Lorenz
Movin’ on up

In my thinking, the point of a business isn’t just to survive, maintaining the..

Rod Lorenz
Hardwood flooring - It’s a family affair.

When my dad, Ralph Lorenz, started Ralph’s Hardwood Floors in 1965, he was..

Rod Lorenz
The Wheelhouse Restaurant: Delicious Food and Yummy Hardwood Floors

In 1977, when Jeff Maiman bought the building he turned into The Wheelhouse..

Rod Lorenz
Cold ice, hardwood floors and the Mother's Day I will never forget.

I look forward to Mother’s Day every year. It’s a chance for me to express how..

Rod Lorenz
“No Way That’s Not Real Wood”—Luxury Vinyl Tile Fools the Eye

Luxury vinyl tile is the new star in the flooring world.

Ralph’s has recently..

Rod Lorenz
In Search of a Few Good People

Some people are just “good with their hands.”

We’re looking for these people.

Rod Lorenz
Your home may need a shade of gray

Grey isn’t usually something we associate with vibrancy and excitement – gray..

Rod Lorenz
Welcome to your hardwood floor New Year’s Resolution

It's a brand new year and many of you have resolved to update your living space..

Rod Lorenz
Deck the Halls

It is said a picture is worth a thousand words and so here are several thousand..

Rod Lorenz
Does that coffee pot work?

There are a lot of stories about my Dad. We’ve published a few in this blog and..

Rod Lorenz
Real Christmas Trees, Your Hardwood Floor…and some bad song puns.

I love the smells of Christmas. Gingerbread, eggnog and even the smell of snow,..

Rod Lorenz
With gratitude at Thanksgiving

As Americans prepare to gather around the dinner table tomorrow and give thanks..

Rod Lorenz
Hardwood Floor Artisan - A great job and we`re hiring!

The demand for hardwood flooring installers is growing. I know this firsthand..

Rod Lorenz
Showroom Transformation - A Photo Blog

Our showroom renovation has been an exciting project and as much as we could..

Rod Lorenz
The benefits of letting professionals install your hardwood floor

 

Here at Ralph's, we believe you should take any opportunity you can to put..

Rod Lorenz
The real value of experience

I was thinking about it the other day and realized Ralph's has over 500 years..

Rod Lorenz
Two hardwood alternatives that keep the beautiful wood look we love.

 

Hardwood is what we do best at Ralph`s and most of the time it is the..

Rod Lorenz
Thinking about our new showroom and favorite floors.

We are in the midst of renovating our showroom and I am really looking forward..

Rod Lorenz
A few of our favorites

 

I am consistently amazed how many people come to Ralph’s and tell me they..

Rod Lorenz
Time to Renovate our Showroom

 

We really love our hardwood floor showroom. Not only is it a great place to..

Rod Lorenz
From the forest to the floor – Part Two

 

In this two-part blog we explain how a beautiful tree in the forest becomes..

Rod Lorenz
From the forest to the floor – Part One

 

In this two-part blog we explain how a beautiful tree in the forest becomes..

Rod Lorenz
Sand on Site vs. Prefinished Hardwood – Myth Buster Edition

 

Here at Ralph's Hardwood, we love wood and we think all wood floors are..

Rod Lorenz
Who says a workout space has to feel like a sweaty gym?

 

Who says a workout space has to feel like a sweaty gym? All parts of a home..

Rod Lorenz
Hardwood Flooring Trends: The Distinctive Look of Old-World Oak

For as long as I can remember, American red oak and American white oak have..

Rod Lorenz
All in the name of love...

 

One of the great pleasures of working at a hardwood flooring company is..

Rod Lorenz
A Long, Beautiful Life: Hardwood Flooring Sealed With a Swedish Finish

Without question, conversion varnishes—also known as a “Swedish finishes”—are..

Rod Lorenz
Friendly conversations lead to smart hardwood floor choices

Choosing the right hardwood floors for your home is a very personal thing...

Rod Lorenz
A Smooth Flow: Hardwood Floors and Open Floorplans

More and more new homes being built these days feature open floorplans, and..

Rod Lorenz
Playing Matchmaker: Finding your one true love

When customers come to us looking for new hardwood floors for their home, we..

Rod Lorenz
New Shades of White: The Transformation of Whitewashed Hardwood Flooring

Ten years ago, if someone asked us about whitewashed hardwood flooring, we..

Rod Lorenz
Thinking Long-Term: Customer Service and Hardwood Floors

There’s a tendency for customers to think of “customer service” as something..

Rod Lorenz
Love at First Sight: Hardwood Floors and Kitchen Cabinets

Kitchens are a great place for hardwood flooring. They’re also a perfect..

Rod Lorenz
Engineered Flooring Isn't What It Used to Be...It's Better!

It wasn’t so many years ago that I used to steer customers away from..

Rod Lorenz
Are Your Hardwood Floors Headed in the Right Direction? You Tell Us.

When we install hardwood floors, we occasionally get requests to orient the..

Rod Lorenz
The Basic Characteristics of Hardwood Flooring: Engineered Wood

For centuries, you had to use solid plank hardwood flooring if you wanted..

Rod Lorenz
Walk On The Wild Side - Our Showroom

When it’s time for a new vehicle, I love going to the car lot to look at all..

Rod Lorenz
Taking Hardwood Flooring to the Next Level with Hardwood Staircases

A hardwood staircase is a wonderful accompaniment to a beautiful hardwood..

Rod Lorenz
The Magic of Hardwood Floor Medallions

A great way you can accent your hardwood flooring to reflect your tastes and..

Rod Lorenz
Ralph’s is hiring! Do you know someone who’s the right fit for a great job?

I’m happy to say that Ralph’s is busier than ever.

However, new business..

Rod Lorenz
Don’t Stress About Cleaning Your Hardwood Floors

Keeping hardwood floors clean makes them look more attractive and can be..

Rod Lorenz
The Beauty of Hardwood Floor Borders

If you want to add a little extra visual excitement to your hardwood flooring,..

Rod Lorenz
Getting Just the Look You Want

The “look” of hardwood flooring is something that’s hard to put a finger on...

Rod Lorenz
Why It’s Important Who Installs Your Hardwood Floors

If you’re looking to install high-quality hardwood flooring in your home, the..

Rod Lorenz
When Less Sheen Is More

Most people like things that are shiny.

Shiny new cars. Shiny jewelry. Shiny..

Rod Lorenz
Ralph’s wins another award for its customer service

A few weeks ago, I wrote about us winning a Best of Customer Service Award..

Rod Lorenz
Hardwood Floor Trends: Long Boards

A recent trend in hardwood flooring is the use of long boards. Homeowners, home..

Rod Lorenz
The Romance of Hardwood Floors

 

Like many people, I find myself thinking about romance as Valentine’s Day..

Rod Lorenz
Hardwood Flooring Trends: It’s A Wide World

Hardwood flooring planks are growing wider.

Planks just a little over 2” used..

Rod Lorenz
Ralph's wins Best of Customer Service Award from Houzz

At Ralph’s, we pride ourselves on first-rate customer service. Throughout our..

Rod Lorenz
Gathering Around the Fire on Hardwood Floors

Winter’s here with a blast, and the cold winds and snow are blowing. Time to..

Rod Lorenz
The Basic Characteristics of Hardwood Flooring: Cut

As trees are sawn into hardwood flooring planks, the way in which the wood is..

Rod Lorenz
Getting new hardwood floors? Don’t go it alone.

Every time I walk through a big-box store and see their selection of..

Rod Lorenz
The Value in Hardwood Floors

Do you like the way hardwood floors look and want them in your home, but you..

Rod Lorenz
What’s wrong with being eclectic?

I stopped by a friend’s condo the other day, and as always when I visit her,..

Rod Lorenz
What Makes a Hardwood Floor Durable, and Why Does It Matter?

“Durability” in hardwood floors refers to how long the floor can look good..

Rod Lorenz
What’s on my mind this holiday season? Family, friends … and hardwood floors.

I love how Christmas and New Year’s bring family and friends together. My..

Rod Lorenz
How Should I Clean My Hardwood Floors?

Hardwood floors are not only beautiful, they’re an investment that needs..

Rod Lorenz
What’s in a good reputation? A lot of hard work.

At Ralph’s Hardwood Floors, we’ve worked extremely hard to earn a reputation..

Rod Lorenz
Can I blend new hardwood floors with old hardwood floors?

It’s not at all unusual for homeowners to want to add new hardwood flooring..

Rod Lorenz
Ralph's Review of 2015

As 2015 draws to close, we’ve been reflecting on the many exciting jobs..

Rod Lorenz
Radiant Heating Under Hardwood

We get a lot of questions about whether radiant heat can be used with hardwood..

Rod Lorenz
5 Reasons to Consider Natural Oil for Your Hardwood Floor

Natural oil finishes are staging a comeback as more homeowners seek natural..

Rod Lorenz
When life throws a curve ball...we hit the home run!

At Ralph’s Hardwood Floors, we want all our jobs to go smoothly...

Rod Lorenz
Popular Tree Species for Hardwood Flooring: Hickory

Hickory is one of the hardest trees found in North America, making it one of..

Rod Lorenz
Popular Tree Species for Hardwood Flooring: Birch

Birch is a popular alternative to the two most popular domestic species, Maple..

Rod Lorenz
We're all in it together

We get a lot of compliments about the beauty of the floors we install. Those..

Rod Lorenz
Popular Tree Species for Hardwood Flooring: Maple

If you remember a hardwood floor from your childhood, there’s a good chance it..

Rod Lorenz
When Ralph's Began

All year long, as Ralph’s Hardwoods Floors has been celebrating its 50th year..

Rod Lorenz
The Basic Characteristics of Hardwood Flooring: Finish

The finish is an essential aspect of a beautiful hardwood floor. Not only does..

Rod Lorenz
Popular Tree Species for Hardwood Flooring: American Walnut

American Walnut, also known as Black Walnut, is loved for the warmth its dark..

Rod Lorenz
Happy Days Are Here Again

Other than being popular sitcoms about teenage friends growing up, what do ..

Rod Lorenz
Popular Tree Species for Hardwood Flooring: American Red Oak

American Red Oak is as traditional as it gets. Since the 1800s, it has..

Rod Lorenz
Getting Just the Look You Want: Beach House

In this final blog in our seires on using hardwood floors in popular..

Rod Lorenz
The woman behind our success

Throughout 2015 we’ve been celebrating the 50th anniversary of Ralph’s..

Rod Lorenz
The Basic Characteristics of Hardwood Flooring: Sand-on-Site vs. Prefinished

When you have hardwood flooring installed, you’re faced with an essential..

Rod Lorenz
Getting Just the Look You Want: French Country

As we continue our series on using hardwood floors in popular interior design..

Rod Lorenz
What’s underneath your carpet?

Dianne Smith has wanted to restore the hardwood floors in her home for years.

Rod Lorenz
The Basic Characteristics of Hardwood Floors: Stability

When the humidity fluctuates in a room, or an entire home, hardwood flooring..

Rod Lorenz
Getting Just the Look You Want: "Rustic Cabin"

In this installment of our series on using hardwood floors in popular interior..

Rod Lorenz
Hardwood floors as interesting as the people who own them

We’ve done work for a lot of fascinating people during our 50 years in..

Rod Lorenz
Getting Just the Look You Want: "Victorian"

Continuing with our series on using hardwood floors in interior design styles..

Rod Lorenz
The Basic Characteristics of Hardwood Floors: Grade

With hardwood flooring, “grade” refers to the amount of color variation..

Rod Lorenz
Those floors are driving me up the wall!

People have been using hardwood as walls for many years, often very plainly..

Rod Lorenz
Christmas In June?

A couple visited our showroom last fall, very excited about getting new..

Rod Lorenz
The Evolution of Hardwood Floor Finishes

The hardwood floor finishes on the market today are “not your grandfather’s,”..

Rod Lorenz
Getting Just the Look You Want: "English Pub"

Welcome to the first in our series of blogs on using hardwood flooring to..

Rod Lorenz
Col. Sanders “secret recipe” was never about the chicken

Young people today can be forgiven if they don’t realize the friendly,..

Rod Lorenz
What’s your dream floor?

A couple visiting the Ralph’s showroom recently asked me, “What type of..

Rod Lorenz
Bye, bye winter; hello, new hardwood floors

This time of year, we always get a lot of traffic in our showroom.

That makes..

Rod Lorenz
A Ralph's Makeover

In February, Ralph’s Hardwood Floors announced the winner of our “Ugliest..

Rod Lorenz
How far will Ralph’s go to please customers? All the way to Alaska.

I got a call recently from a homeowner who had heard good things about..

Rod Lorenz
Elegant Parquet Flooring Coming Back in Style

The history of parquet hardwood floors can be traced back to 17th Century..

Rod Lorenz
Oops, I didn’t see that dunk…I was looking at the floors!

March madness is here, the Badgers are a number-one seed, and I’m ready for..

Rod Lorenz
Getting the job done on a snowmobile

Are you tired of the cold, ice, and snow? I know I am. It’s that time of year..

Rod Lorenz
Popular Hardwood Floor Characteristics Embodied in DuChateau Flooring

Hardwood floors have a timeless appeal, and they never go out of style...

Rod Lorenz
The voting is in, and the ugliest floor in northeast Wisconsin is…

Ralph’s Hardwoods Floors recently held a contest on Facebook to find the..

Rod Lorenz
Show your hardwood floors some love this Valentine’s Day by restoring them

Today is Valentine’s Day—not exactly a day that makes most people think of..

Jackie Archambeau
Little Pads; Big Protection

In our 50 years of installing and restoring hardwood floors in northeast..

Rod Lorenz
Hardwood Flooring Trends in 2015

As we get into 2015, we’re seeing the continued momentum of several hardwood..

Rod Lorenz
You Want Me To Grab the What?

Once when I was a working for my father at Ralph’s Hardwood Floors, Dad asked..

Rod Lorenz
Ralph's celebrates bittersweet 50th anniversary

Fifty years ago, my father, Ralph Lorenz, took the courageous step of leaving..

Rod Lorenz
Downton Abbey, Hardwood Floors, and Old World Style

I know a lot of people who just can’t wait for the U.S. season premiere of ..

Rod Lorenz
Does Your Hardwood Floor Look Like It Hasn’t Been Finished in 50 Years?

In 2015, Ralph’s Hardwood Floors marks its 50th anniversary! To celebrate,..

Rod Lorenz
Christmas trees and hardwood floors: Don’t settle for less than perfect

Every Christmas, I take my family out to cut down a Christmas tree. It’s a..

Rod Lorenz
Ralph’s Celebrates Milestone Anniversary with Special Pricing

Ralph’s Hardwoods Floors is turning 50!

In 1965, Ralph Lorenz, opened our..

Rod Lorenz
Hardwood Floors Guard Against the Wrath of Old Man Winter

I love living in Wisconsin, but I have to admit, I don’t look forward to the..

Chris Hubbard
The Hardness of Hardwood Floors: Does It Matter?

We’re often asked which hardwood floors are the most durable.

To answer that..

Rod Lorenz
Is There a Turkey Under Your Table?

Most people have turkey on their table on Thanksgiving Day. But is there also a..

Rod Lorenz
The Colorful Splendor of Fall—and Hardwood Floors

Last month, my wife and I took a “color trip” around the state, checking out..

Jackie Archambeau
The Do’s and Don’ts of Hardwood Floor Care

Hardwood floors are popular for many reasons—with their unique beauty and..

Rod Lorenz
Taking the “haunted” out of haunted houses

One year for Halloween, I took my daughters to one of those “haunted houses”..

Chris Hubbard
10 Tips for Having Indoor Pets and Beautiful Hardwood Floors

As a pet lover and proud owner of Kira and Charlie, I have a soft spot in my..

Rod Lorenz
Harry Houdini and the Magic of Hardwood Floors

After finishing a job, a customer once told us “You guys are real Houdinis.”

..

Rod Lorenz
A world-famous architect, a tragic love affair, and a house thrice built

How’s this for a Hollywood plot?

In the early 1900s, a world-famous American..

Chris Hubbard
Young Children and Hardwood Floors – A Match Made in Heaven

When you have a busy family, the choices you make for your home are really..

Jackie Archambeau
Tips for Moving Furniture On Hardwood Floors

New hardwood floors are a beautiful sight before the furniture’s been moved..

Rod Lorenz
Bring the Best of Wisconsin Into Your Home

If you’re installing hardwood floors in a home in Wisconsin, you’re in a..

Jackie Archambeau
Why Swedish Finishes Are So Popular

The finish is one of the most important aspects of a beautiful hardwood..

Rod Lorenz
Faster, Greener, Cleaner Hardwood Finishing

We often get visitors to our showroom because they’ve heard good things about..

Rod Lorenz
Hardwood Floors in The Sanctuary of Your Home

We’ve got an upcoming project that we’re very pleased to do—helping the Grace..

Jackie Archambeau
Hardwood Floors in a Masterpiece...Come and Be Inspired

It's almost that time again, and everyone in the building trade is getting..

Jackie Archambeau
The Driftwood…You’ll be tempted to vacation at home.

One of the things that helped me get through this particularly long, brutal..

Chris Hubbard
New Hardwood Flooring Cost: The Future Matters

When you’re selecting the type of flooring you want in your home, you’ll of..

Jackie Archambeau
Internet Surfing and Hardwood Floors...Gnarly Dude!

While surfing the Internet recently, I came across an article from a website of..

Rod Lorenz
Is your floor a diamond in the rough?

     

Before                         After

*Although these are not photos..
Jackie Archambeau
Come Join The Fun!!!

Summertime in small town America, oh the memories!!! Today you can experience..

Rod Lorenz
Doing Right When Things Go Wrong

Most hardwood floor installations go very smoothly, but every once in a while,..

Chris Hubbard
Hardwood Floors And Summertime...Tips For The Transition

Summertime’s coming (we think), and if you are one of the lucky people with..

Rod Lorenz
College, Corduroys, and Hardwood Floors.

I grew up working at Ralph’s Hardwood Floors, the company my father founded..

Chris Hubbard
Different Finishes for Different Folks

If you’re getting ready to install hardwood floors in your home—or to refinish..

Chris Hubbard
Go With Your Heart: The "Cheaper Choice" Is Usually a Mistake

It is human nature to wrestle with whether to buy what we really want as..

Chris Hubbard
5 Tips for Using Rugs on Hardwood Floors

Rugs are far from an afterthought when it comes to finished hardwood flooring..

Rod Lorenz
Kids and Dogs Don't Mind Mud, and Neither Do Hardwood Floors

My wife and I are friends with a young couple, the Johnsons, who have three..

Chris Hubbard
Choosing Hardwood Colors in 5 Steps

Natural hardwood colors vary tremendously between species, and you also have..

Chris Hubbard
Three Situations Where Engineered Hardwood Is the Best Choice

We love solid plank hardwood flooring, and the majority of our customers chose..

Rod Lorenz
Get Your Groove On

Hardwood floors are getting really groovy these days.

I don’t mean “groovy”..

Chris Hubbard
Exotic Wood Floors...The "Wow" Factor!

North America is blessed with wonderful trees for hardwood floors. But there’s..

Rod Lorenz
Wants, Needs, The Rolling Stones, and Hardwood Floors

I was riding down the road the other day when The Rolling Stones’ classic,..

Rod Lorenz
It’s not just smoke and mirrors – grey is beautiful.

Not long ago, we got a call from a really nice couple who asked us to come..

Jackie Archambeau
"I had a horse on my hardwood floors"

We have been in the hardwood floor business for over 49 years now, and we..

Chris Hubbard
Oak Flooring: Beautiful, Durable, and Timeless

There’s no question that oak flooring is the most popular hardwood floor..

Rod Lorenz
Back in Black

An enthusiastic middle-aged couple came into our showroom recently, trying to..

Chris Hubbard
Character That Comes With Age: How to Get It in Your Hardwood Floors

Usually when you buy something, the newer it looks the better. But that’s not..

Rod Lorenz
Why People Love Hardwood Floors

Finished hardwood flooring keeps growing in popularity. An increasing number..

Rod Lorenz
When the weather outside is frightful…

I’ve lived in Wisconsin all my life, so cold, snowy weather is a normal part..

Chris Hubbard
Buying New Floors? 6 Things to Look for in a Hardwood Floor Company

Having a great-looking hardwood floor installed involves two basic elements:

Rod Lorenz
Don’t These Hardwood Floors Look Amazing?

We love seeing the delighted looks on the faces of our customers after they..

Rod Lorenz
7 Ways to Keep Your Hardwood Floors Looking Great

Hardwood floors are so durable that they can easily last the lifetime of a..

Rod Lorenz
Sleds, Xbox….Jetpacks?

Christmas gifts for kids sure have changed—nowadays it seems they all need..

Chris Hubbard
To Refinish or Replace Hardwood Flooring? 3 Key Issues to Consider

Even the best finished hardwood flooring starts to look worn out over time...

Jackie Archambeau
Hardwood Floors Bring Beauty to Kitchens

If you love the character and style of hardwood floors, why not have them in..

Rod Lorenz
Winning The Christmas Lottery!

There’s nothing I enjoy more than settling in for Christmas at home with my..

Chris Hubbard
Lasting Beauty: Six Ways to Maintain Finished Hardwood Flooring

If you have new finished hardwood flooring in your home—congratulations! It’s..

Rod Lorenz
Charlie Brown had nothing on us!

Christmas is right around the corner, and like most people this time of year,..

Rod Lorenz
The Personality of Hardwood Floors and Their Owners

Do you like to express your personality?

Most people do, especially when it..

Chris Hubbard
Realtors Have No Doubt About It: Hardwood Floors Help Sell Homes

Ask anyone in the hardwood floor industry and they’ll tell you that hardwood..

Rod Lorenz
Even the dogs are smiling about these hardwood floors…
  
 
 

It seems to me the world would be a much better place if..

Chris Hubbard
5 Reasons Why DIY Refinishing Can Be a Big Mistake

Maybe it's because of the emergence of do-it-yourself websites and countless..

Jackie Archambeau
Dimensions of Hardwood Flooring: One Size Doesn’t’ Fit All

One very effective way of adding personality to your custom hardwood floors is..

Chris Hubbard
The Appeal of Dark Hardwood Floors

Many people fall in love with dark hardwood colors. Rich, dark finished..

Rod Lorenz
I searched the world over and thought I found…

A few years ago, my wife, Rhonda, decided it was time for a new coffee table...

Rod Lorenz
Smooth Service Experience, Just Like A Well Greased Machine.

I recently needed to buy a grease gun for my lawnmower, which has five spots..

Rod Lorenz
Just ask my Mom—timeless is good.

Back in 1970, my Mom got a new watch. When she saw it, she was in a good mood,..

Jackie Archambeau
Domestic Species

Known for excellence, Wisconsin and the surrounding states produce some of the..

Chris Hokansson
Exotic Hardwood Floors: Something Different for Every Taste

If you vision includes hardwood floors with a distinctive look, you may be..

Rod Lorenz
In business and golf - forget your opponents and play against par.

As a kid and a young man, I loved sports. I was on the basketball team in high..

Chris Hokansson
Color Adds Personality to Hardwood Flooring

Color and personality seem to go together. A person’s favorite color often..

Jackie Archambeau
Does your floor make the grade? - Defining wood floor grades

You've done some researching on line and you have found all this discussion..

Rod Lorenz
Domestic Hardwood Floors: The Beauty Right at Home

If you love hardwood floors and live in North America, you’re in the right..

Jackie Archambeau
Finishing by Ralph's Hardwood, the final statement in excellence.

Finding a finish system that gives consistently beautiful results is a very..

Jackie Archambeau
Using Color to Add Personality to Your Hardwood Flooring

Color and personality seem to go together. A person’s favorite color often..

Jackie Archambeau
Creating Character With Hardwood Floor Texture

Every hardwood floors has a texture—whether it’s smooth and sleek, rough and..

Jackie Archambeau
Frequently Asked Questions About Recoating

When should I recoat my floor?

We want to recoat after it shows signs of..

Chris Hokansson
Surprise! Pop Quiz.

I was talking to my 12-year-old daughter the other day, and she had pop..

Jackie Archambeau
The Appeal of Dark Hardwood Floors

Many people fall in love with dark hardwood colors. Rick, dark finished..

Chris Hubbard
3 Ways of Cutting Wood for Hardwood Floors: Which Is Right for You?

When wood is milled into boards for hardwood flooring, there are several..

Rod Lorenz
A Wide World of Hardwood Flooring

If you’re in the market for finished hardwood flooring, you have so many..

Rod Lorenz
It's okay, honey. I... I was just talking to the cornfield.

In “Field of Dreams,” Kevin Costner’s character, Ray, sees a vision of a..

Jackie Archambeau
The passionate birdhouse builder.

I was at a dinner party recently when one of the guests started talking to me..

Chris Hubbard
Free Shipping From the North Pole

Not long before Christmas, my 7-year-old daughter was playing on the Internet,..

Chris Hubbard
How Hardwood Floors Are Used to Help Sell Homes

Point2Homes recently analyzed 300,000 real estate listings from 2012 to find..

Chris Hubbard
5 Factors in Creating the Feel of Finished Wood Floors

Every hardwood floor creates a distinct feel. It might be cozy, casual,..

Chris Hokansson
Hardwood Floors: No Lack of Choices

When building a home with finished wood floors or installing them in an..

Chris Hubbard
Comparing Hardwood Floors: Appearance

In our two previous posts about how to compare hardwood flooring, we discussed..

Chris Hubbard
Comparing Hardwood Floors: Function

If you’re like most people evaluating hardwood flooring options, you naturally..

Chris Hubbard
Our Thank You to Our Customers: A Free Hotel Stay

Thank you for your interest. This promotion is now closed.

With our..

Chris Hokansson
Building a partnership – Builders + Hardwood Floor Contractors

The reputation of each of our builder partners is tied to how well we do our..

Chris Hubbard
Comparing Hardwood Floors: Quality

When building or renovating a home, selecting hardwood flooring is great..

Chris Hokansson
5 Factors That Affect Installation of Finished Wood Flooring

When customers walk into our showroom looking for expert advice on how to get..

Chris Hubbard
Acclimating Hardwood Floors Isn't As Easy as You May Think

Many customers who come into our hardwood floors showroom ask about..

Chris Hubbard
3 Facts You Should Know About Exotic Hardwoods

One of the major custom hardwood flooring trends we’re seeing is the growing..

Chris Hubbard
Hardwood Floors and Resale Value: Four Factors To Consider

Is the cost of installing or restoring hardwood floors matched by a..

Jackie Archambeau
To vote…Or not to vote…There really is no question
By: Jackie Archambeau

"The United States of America" is music to my ears. At..

Chris Hubbard
Borders & Medallions: Kicking Hardwood Floors up a Notch

One of the great appeals of custom hardwood flooring is its distinctiveness,..

Chris Hubbard
Giving Hardwood Floors a Makeover

Remember how great your finished wood floors looked when they were new? Take a..

Chris Hubbard
To Get the Look You Want, Pay Attention to How Hardwood Flooring Is Cut

As trees are harvested and milled into hardwood flooring planks, the way in..

Chris Hubbard
Reclaiming the Past: Old Barn Beams Make Great Hardwood Floors

If you travel around rural America, you’ll see plenty of abandoned old barns..

Chris Hubbard
Walking on the Past: Hardwood Floors That Look Timeworn

Finished hardwood floors that have been made to look rustic, old, and worn are..

Chris Hubbard
Putting Together Your Custom Home Dream Team

Building your dream home starts with your vision. You’re the one who knows..

Chris Hubbard
No dust, no fuss. Sanding hardwood floors doesn't have to be messy.

If you’ve decided to install sand-on-site hardwood floors in your home, or if..

Chris Hubbard
Installing Hardwood Floors Is a Labor of Love

Hardwood floor installation is a craft that requires considerable expertise,..

Chris Hubbard
5 Factors That Affect Installation of Hardwood Floors

When customers walk into our showroom looking for expert advice on how to get..

Rod Lorenz
Where's Ralph? Find the Best Hardwood Floors in Wisconsin

When my kids were small, they had such a great time pulling out the “Where’s..

Chris Hubbard
A Closer Look at Prefinished Hardwood Floor Warranties

Intuitively, it would seem that a 25-year-warranty for prefinished wood..

Chris Hubbard
3 Fundamental Options for Hardwood Flooring

As you shop for hardwood floors to install in your new or existing home,..

Chris Hubbard
Finish Off Your Hardwood Floors with Style

Have you ever heard the saying, “God is in the details”? The point is that a..

Chris Hokansson
Common Misconceptions About Engineered Hardwood Floors.

When selecting a wood floor, engineered floors may be a great option. Before..

Chris Hokansson
Hardwood Floors Are Good for Your Health.

There are many reasons for choosing a hardwood floor, they look great and can..

Chris Hokansson
Is bamboo the greenest hardwood floor choice?

Bamboo flooring is an increasingly popular choice for homeowners who want to..

Chris Hokansson
When to refinish your hardwood floor.

Years ago you installed hardwood floors. They were stunning and added visual..

Chris Hokansson
5 Ways to Give Your Finished Wood Floors Extra Character

If you’re preparing to install or refinish hardwood floors, you’re already..

Chris Hokansson
Take the Time to Get the Finished Wood Floors You Really Want

If you’re getting ready to build or renovate a home, you may have a “floor of..

Chris Hokansson
Flooring from Home: The Advantages of Wisconsin Hardwood

We have the good fortune at Ralph’s Hardwoods to be located in Wisconsin...

Chris Hokansson
Caring for Your Hardwood Floor

New or refinished hardwood floors aren't difficult to care for. However, they..

Rod Lorenz
Dreaming of the Perfect Hardwood Floor - A Ralph's Customer Story

Last week I had the pleasure of visiting the home of Pat and Rhonda, who are..

Chris Hokansson
5 things you need to know about recoating your wood floor.

Treatments for maintaining your wood hardwood floors vary in cost, time, and..

Rod Lorenz
Can You Steam Clean Finished Wood Flooring?

A fundamental rule in caring for hardwood floors is to keep them dry. Yet on..

Rod Lorenz
Ties That Bind (Hardwood flooring is a family thing).

Gary the good nephew.

Recently a customer of ours, Gary, stopped by Ralph's..

Chris Hokansson
Maintaining your hardwood floor.

Once you have your hardwood floors installed, it’s time to start thinking..

Rod Lorenz
Community…It’s Everyone’s Responsibility

A few years ago, my dad approached me about golfing in a local charity event..

Jackie Archambeau
Ralph's Hardwood Floors Congratulates Another Winner!

Congratulations to Tom Walters, winner of our recent Kindle Fire promotion...

Chris Hokansson
Exotic hardwood floors from A to Z

From Australian Spotted Gum to Zimbabwean Bamboo, exotic hardwoods come from..

Chris Hokansson
Understanding the benefits of dustless sanding.

The idea of dustless sanding sounds like a fantasy but it is real and has real..

Chris Hokansson
More than maple - hardwood floors for any style.

When replacing old flooring or installing a new floor, it's important to look..

Jackie Archambeau
Congratulations Jamie Valeri! Mrs. Wisconsin United States

While driving home the other day, I saw the marquis at Today's Furniture..

Rod Lorenz
Ralph's Hardwood Floors Congratulates the Winner of Our iPad Drawing!

Congratulations to Susan Beaver, winner of our recent iPad promotion. Susan..

Rod Lorenz
An American, Englishman & Scotsman go into a bar...

...in a home in Wisconsin? Ok so maybe it isn't the best start for a joke but..

Chris Hokansson
High traffic hardwood floors can be beautiful too.

You finally have made the decision to replace that old floor. The thing is the..

Rod Lorenz
Green Bay Spring Showcase and Valley Parade of Remodeled Homes

We have had a very busy couple of weeks here at Ralph's. Our crews have been..

Chris Hokansson
Wood is good according to renowned environmentalist - and we agree.

In this article in Hardwood Floors Magazine, internationally renowned..

Chris Hokansson
Who says you can't stain maple?

In the wood flooring industry, staining means the color of the wood.  For all..

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