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Hardwood Flooring Blog

Rod Lorenz
A Family Thing

I started working at Ralph’s as a boy. It was my father’s business, and he..

Rod Lorenz
See Our Floors in Your Home—Virtually

Anyone who knows me even a little knows that I’m passionate about hardwood..

Rod Lorenz
Nothing Beats the Customer Service of a Family Company

Customer service is supposed to be something that serves you as a customer;..

Rod Lorenz
Working Together >Working Alone

I love working with companies that do business like we do.

Our floor-finish..

Rod Lorenz
Hardwood Floors Through the Ages

In the 80’s, some would say I was missing the six-pack abs that many of my..

Rod Lorenz
You've Got a Friend

Ralph’s never would have been around for more than 50 years without the great..

Rod Lorenz
A Timeless Name for Timeless Flooring

A rose is still a rose by any other name, and we'd still be the same quality..

Rod Lorenz
March Madness in the Ralph’s Coliseum

Every March, when the NCAA college basketball tournament rolls around, I’m..

Rod Lorenz
The Right Hardwood Floor Company Can Benefit Home Builders ... and Their Customers!

Building someone’s new home comes with a lot of pressure. Ralph’s is..

Rod Lorenz
Round and Round the Circle of Growth

I’m a fan of the term “circle of growth.”

It essentially refers to the..

Rod Lorenz
“If ... Then ... Else” Until the Hardwood Floors of Your Dreams

When I went to college, I decided to major in computer science. I had been..

Rod Lorenz
The Artist’s Eye of a Hardwood Floor Installer

It was the end of the day for our crew, and it could have been the end of the..

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