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Hardwood Flooring Blog

Rod Lorenz
Enjoying The Extra Mile

Customer service is a cornerstone of Ralph’s business philosophy, and it has..

Rod Lorenz
A day in the life of an installer

Travis Shepard couldn’t imagine being glued to a computer all day.

“I’m not..

Rod Lorenz
Ralph's does dancing...well, at least their floors

Dance teacher Marcia Fellows loves having a hardwood floor for her students..

Rod Lorenz
Going for a blue ribbon on every job we do

When I was in my high school 4-H Club, each member had to do a special..

Rod Lorenz
Taking care of business to take care of our customers

Probably everyone has had an experience when “the lightbulb” goes off and..

Rod Lorenz
The Road Back to Ralph’s

I wasn’t planning on a career as a hardwood floor guy.

Hardwood floors had..

Rod Lorenz
The Deadmans

Bruce Deadman first met my father, Ralph Lorenz, at a home show in 1984, where..

Rod Lorenz
You’re Under Arrest! … Say What?!

April Fool’s Day is a day you shouldn’t forget about. If you do, you might..

Rod Lorenz
What's in a Name?

Calling someone by their first name can get confusing among the staff at..

Rod Lorenz
Oops, I didn’t see that dunk…I was looking at the floors!

March madness is here, the Badgers are a number-one seed, and I’m ready for..

Rod Lorenz
Hardwood Floors Guard Against the Wrath of Old Man Winter

I love living in Wisconsin, but I have to admit, I don’t look forward to the..

Rod Lorenz
Harry Houdini and the Magic of Hardwood Floors

After finishing a job, a customer once told us “You guys are real Houdinis.”

..

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