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Hardwood Flooring Blog

Rod Lorenz
Taking the “haunted” out of haunted houses

One year for Halloween, I took my daughters to one of those “haunted houses”..

Rod Lorenz
Harry Houdini and the Magic of Hardwood Floors

After finishing a job, a customer once told us “You guys are real Houdinis.”

..

Rod Lorenz
A world-famous architect, a tragic love affair, and a house thrice built

How’s this for a Hollywood plot?

In the early 1900s, a world-famous American..

Rod Lorenz
Bring the Best of Wisconsin Into Your Home

If you’re installing hardwood floors in a home in Wisconsin, you’re in a..

Rod Lorenz
Faster, Greener, Cleaner Hardwood Finishing

We often get visitors to our showroom because they’ve heard good things about..

Rod Lorenz
Hardwood Floors in The Sanctuary of Your Home

We’ve got an upcoming project that we’re very pleased to do—helping the Grace..

Rod Lorenz
Is your floor a diamond in the rough?

Before                         After

*Although these are not photos of the floor discussed..
Rod Lorenz
Doing Right When Things Go Wrong

Most hardwood floor installations go very smoothly, but every once in a while,..

Rod Lorenz
College, Corduroys, and Hardwood Floors.

I grew up working at Ralph’s Hardwood Floors, the company my father founded..

Rod Lorenz
Kids and Dogs Don't Mind Mud, and Neither Do Hardwood Floors

My wife and I are friends with a young couple, the Johnsons, who have three..

Rod Lorenz
Get Your Groove On

Hardwood floors are getting really groovy these days.

I don’t mean “groovy”..

Rod Lorenz
Wants, Needs, The Rolling Stones, and Hardwood Floors

I was riding down the road the other day when The Rolling Stones’ classic,..

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