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Hardwood Flooring Blog

Rod Lorenz
Is your floor a diamond in the rough?

Before                         After

*Although these are not photos of the floor discussed..
Rod Lorenz
Doing Right When Things Go Wrong

Most hardwood floor installations go very smoothly, but every once in a while,..

Rod Lorenz
College, Corduroys, and Hardwood Floors.

I grew up working at Ralph’s Hardwood Floors, the company my father founded..

Rod Lorenz
Kids and Dogs Don't Mind Mud, and Neither Do Hardwood Floors

My wife and I are friends with a young couple, the Johnsons, who have three..

Rod Lorenz
Get Your Groove On

Hardwood floors are getting really groovy these days.

I don’t mean “groovy”..

Rod Lorenz
Wants, Needs, The Rolling Stones, and Hardwood Floors

I was riding down the road the other day when The Rolling Stones’ classic,..

Rod Lorenz
It’s not just smoke and mirrors – grey is beautiful.

Not long ago, we got a call from a really nice couple who asked us to come..

Rod Lorenz
Back in Black

An enthusiastic middle-aged couple came into our showroom recently, trying to..

Rod Lorenz
Why People Love Hardwood Floors

Finished hardwood flooring keeps growing in popularity. An increasing number..

Rod Lorenz
When the weather outside is frightful…

I’ve lived in Wisconsin all my life, so cold, snowy weather is a normal part..

Rod Lorenz
Don’t These Hardwood Floors Look Amazing?

We love seeing the delighted looks on the faces of our customers after they..

Rod Lorenz
7 Ways to Keep Your Hardwood Floors Looking Great

Hardwood floors are so durable that they can easily last the lifetime of a..

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