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Hardwood Flooring Blog

Rod Lorenz
Wants, Needs, The Rolling Stones, and Hardwood Floors

I was riding down the road the other day when The Rolling Stones’ classic,..

Rod Lorenz
It’s not just smoke and mirrors – grey is beautiful.

Not long ago, we got a call from a really nice couple who asked us to come..

Jackie Archambeau
"I had a horse on my hardwood floors"

We have been in the hardwood floor business for over 49 years now, and we..

Chris Hubbard
Oak Flooring: Beautiful, Durable, and Timeless

There’s no question that oak flooring is the most popular hardwood floor..

Rod Lorenz
Back in Black

An enthusiastic middle-aged couple came into our showroom recently, trying to..

Chris Hubbard
Character That Comes With Age: How to Get It in Your Hardwood Floors

Usually when you buy something, the newer it looks the better. But that’s not..

Rod Lorenz
Why People Love Hardwood Floors

Finished hardwood flooring keeps growing in popularity. An increasing number..

Rod Lorenz
When the weather outside is frightful…

I’ve lived in Wisconsin all my life, so cold, snowy weather is a normal part..

Chris Hubbard
Buying New Floors? 6 Things to Look for in a Hardwood Floor Company

Having a great-looking hardwood floor installed involves two basic elements:

Rod Lorenz
Don’t These Hardwood Floors Look Amazing?

We love seeing the delighted looks on the faces of our customers after they..

Rod Lorenz
7 Ways to Keep Your Hardwood Floors Looking Great

Hardwood floors are so durable that they can easily last the lifetime of a..

Rod Lorenz
Sleds, Xbox….Jetpacks?

Christmas gifts for kids sure have changed—nowadays it seems they all need..

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