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Hardwood Flooring Blog

Rod Lorenz
Movin’ on up

In my thinking, the point of a business isn’t just to survive, maintaining the..

Rod Lorenz
Hardwood flooring - It’s a family affair.

When my dad, Ralph Lorenz, started Ralph’s Hardwood Floors in 1965, he was..

Rod Lorenz
The Wheelhouse Restaurant: Delicious Food and Yummy Hardwood Floors

In 1977, when Jeff Maiman bought the building he turned into The Wheelhouse..

Rod Lorenz
In Search of a Few Good People

Some people are just “good with their hands.”

We’re looking for these people.

Rod Lorenz
With gratitude at Thanksgiving

As Americans prepare to gather around the dinner table tomorrow and give thanks..

Rod Lorenz
Hardwood Floor Artisan - A great job and we`re hiring!

The demand for hardwood flooring installers is growing. I know this firsthand..

Rod Lorenz
Showroom Transformation - A Photo Blog

Our showroom renovation has been an exciting project and as much as we could..

Rod Lorenz
The real value of experience

I was thinking about it the other day and realized Ralph's has over 500 years..

Rod Lorenz
Time to Renovate our Showroom

We really love our hardwood floor showroom. Not only is it a great place to..

Rod Lorenz
Friendly conversations lead to smart hardwood floor choices

Choosing the right hardwood floors for your home is a very personal thing...

Rod Lorenz
Playing Matchmaker: Finding your one true love

When customers come to us looking for new hardwood floors for their home, we..

Rod Lorenz
Thinking Long-Term: Customer Service and Hardwood Floors

There’s a tendency for customers to think of “customer service” as something..

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