Oak_Reclaimed_Stain_CG900759_6-806905-edited

Hardwood Flooring Blog

Rod Lorenz
Hardwood Flooring Trends: The Distinctive Look of Old-World Oak

For as long as I can remember, American red oak and American white oak have..

Rod Lorenz
All in the name of love...

One of the great pleasures of working at a hardwood flooring company is..

Rod Lorenz
A Long, Beautiful Life: Hardwood Flooring Sealed With a Swedish Finish

Without question, conversion varnishes—also known as a “Swedish finishes”—are..

Rod Lorenz
Friendly conversations lead to smart hardwood floor choices

Choosing the right hardwood floors for your home is a very personal thing...

Rod Lorenz
A Smooth Flow: Hardwood Floors and Open Floorplans

More and more new homes being built these days feature open floorplans, and..

Rod Lorenz
Playing Matchmaker: Finding your one true love

When customers come to us looking for new hardwood floors for their home, we..

Rod Lorenz
New Shades of White: The Transformation of Whitewashed Hardwood Flooring

Ten years ago, if someone asked us about whitewashed hardwood flooring, we..

Rod Lorenz
Thinking Long-Term: Customer Service and Hardwood Floors

There’s a tendency for customers to think of “customer service” as something..

Rod Lorenz
Love at First Sight: Hardwood Floors and Kitchen Cabinets

Kitchens are a great place for hardwood flooring. They’re also a perfect..

Rod Lorenz
Engineered Flooring Isn't What It Used to Be...It's Better!

It wasn’t so many years ago that I used to steer customers away from..

Rod Lorenz
Are Your Hardwood Floors Headed in the Right Direction? You Tell Us.

When we install hardwood floors, we occasionally get requests to orient the..

More Posts

New call-to-action