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Hardwood Flooring Blog

Rod Lorenz
The Feel of Family

As I entered adulthood, I wasn’t sure I was going to get into my father’s..

Rod Lorenz
Want an Old,Worn Look in Your Hardwood Flooring? You Can Get the Real Thing.

With its timeworn, antique look, distressed-looking hardwood flooring has a..

Rod Lorenz
On the Road Again

My father—Ralph’s founder and namesake—once traveled to Alaska to do a hardwood..

Rod Lorenz
You've Got a Friend

Ralph’s never would have been around for more than 50 years without the great..

Rod Lorenz
Hardwood Floor Color Trends — What’s in Right Now?

Current home design trends can be an excellent guide for the undecided, but..

Rod Lorenz
The Difference Between Making a Sale and Ensuring the Customer is Happy

It can be a long path from the customer’s consideration stage to the decision..

Rod Lorenz
Selecting Among Hardwood Flooring Types

If you’re building a new custom home or renovating—and you know you want..

Rod Lorenz
Why I'm a Geek

I admit it, I’m a geek—a hardwood floor geek.

According to Merriam-Webster, a..

Rod Lorenz
Can You Imagine?

A couple recently visited our showroom with a vision of how they wanted the..

Rod Lorenz
Bringing "New Dublin" Into Your Home

Every year in New London, the Shamrock Club of New Dublin holds a Grand Parade..

Rod Lorenz
What Matters Most When Selecting Customized Hardwood Flooring?

New hardwood flooring is a thing of beauty, and even more so when it fits..

Rod Lorenz
The Advantages of Site-Finished Hardwood Floors

Choosing to install hardwood floors is only the beginning of the..

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