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Hardwood Flooring Blog

Rod Lorenz
You've Got a Friend

Ralph’s never would have been around for more than 50 years without the great..

Rod Lorenz
Hardwood Floor Color Trends — What’s in Right Now?

Current home design trends can be an excellent guide for the undecided, but..

Rod Lorenz
A Timeless Name for Timeless Flooring

A rose is still a rose by any other name, and we'd still be the same quality..

Rod Lorenz
Do Dogs Damage Hardwood Floors?

Many homeowners appreciate the ambiance and character of hardwood floors and..

Rod Lorenz
Why You Probably Shouldn't Do Your Hardwood Floor Project Yourself

To DIY or not to DIY? It’s a question every homeowner inevitably asks..

Rod Lorenz
The Difference Between Making a Sale and Ensuring the Customer is Happy

It can be a long path from the customer’s consideration stage to the decision..

Rod Lorenz
Selecting Among Hardwood Flooring Types

If you’re building a new custom home or renovating—and you know you want..

Rod Lorenz
Why I'm a Geek

I admit it, I’m a geek—a hardwood floor geek.

According to Merriam-Webster, a..

Rod Lorenz
Can Water Hurt a Modern Finished Floor?

We often hear that water and hardwood floors don’t mix, and this is true to..

Rod Lorenz
Can You Imagine?

A couple recently visited our showroom with a vision of how they wanted the..

Rod Lorenz
The New World of Vinyl “Hardwood”

A trend currently transforming the flooring industry is luxury vinyl. It’s a..

Rod Lorenz
March Madness in the Ralph’s Coliseum

Every March, when the NCAA college basketball tournament rolls around, I’m..

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