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Hardwood Flooring Blog

Rod Lorenz
The Difference Between Making a Sale and Ensuring the Customer is Happy

It can be a long path from the customer’s consideration stage to the decision..

Rod Lorenz
Selecting Among Hardwood Flooring Types

If you’re building a new custom home or renovating—and you know you want..

Rod Lorenz
Can You Imagine?

A couple recently visited our showroom with a vision of how they wanted the..

Rod Lorenz
The New World of Vinyl “Hardwood”

A trend currently transforming the flooring industry is luxury vinyl. It’s a..

Rod Lorenz
Bringing "New Dublin" Into Your Home

Every year in New London, the Shamrock Club of New Dublin holds a Grand Parade..

Rod Lorenz
Round and Round the Circle of Growth

I’m a fan of the term “circle of growth.”

It essentially refers to the process..

Rod Lorenz
What Matters Most When Selecting Customized Hardwood Flooring?

New hardwood flooring is a thing of beauty, and even more so when it fits..

Rod Lorenz
Why Choose Engineered Hardwood Flooring?

Hardwood flooring is a popular choice among homeowners because of its..

Rod Lorenz
The Advantages of Site-Finished Hardwood Floors

Choosing to install hardwood floors is only the beginning of the..

Rod Lorenz
Gray Hardwood Flooring Remains Popular

Homeowners who look at interior design trends for inspiration when remodeling..

Rod Lorenz
Each Hardwood Floor Feels Different

One of the best things about hardwood floors is their versatility. Whatever..

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