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Hardwood Flooring Blog

Rod Lorenz
In and Out—On Time

My father, Ralph, who founded our company, had a dedication to getting a job..

Rod Lorenz
A Family Thing

I started working at Ralph’s as a boy. It was my father’s business, and he..

Rod Lorenz
The Feel of Family

As I entered adulthood, I wasn’t sure I was going to get into my father’s..

Rod Lorenz
On the Road Again

My father—Ralph’s founder and namesake—once traveled to Alaska to do a hardwood..

Rod Lorenz
A Timeless Name for Timeless Flooring

A rose is still a rose by any other name, and we'd still be the same quality..

Rod Lorenz
March Madness in the Ralph’s Coliseum

Every March, when the NCAA college basketball tournament rolls around, I’m..

Rod Lorenz
“If ... Then ... Else” Until the Hardwood Floors of Your Dreams

When I went to college, I decided to major in computer science. I had been..

Rod Lorenz
The Artist’s Eye of a Hardwood Floor Installer

It was the end of the day for our crew, and it could have been the end of the..

Rod Lorenz
A Card From Christmas Past

At our company Christmas party in 2000, a lot of babies and toddlers were..

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