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Hardwood Flooring Blog

Rod Lorenz
Ralph’s and Van’s: Keeping It in the Family

Ralph’s Hardwood Co. and Van’s Lumber and Custom Builders share a common..

Rod Lorenz
Setting the standard: The early days of Ralph’s

Pictured from left to right are Roberta Lorenz(back to picture), Ralph..

Rod Lorenz
Where is your up north? Hardwood floors, cabins and vacation homes.

In Wisconsin, many people will say they are going “up north” for the weekend...

Rod Lorenz
Producing Masterful Hardwood Floors: The Learning Never Stops

I’ve been working in the hardwood floor industry since I was a little boy,..

Rod Lorenz
Movin’ on up

In my thinking, the point of a business isn’t just to survive, maintaining the..

Rod Lorenz
Hardwood flooring - It’s a family affair.

When my dad, Ralph Lorenz, started Ralph’s Hardwood Floors in 1965, he was..

Rod Lorenz
The Wheelhouse Restaurant: Delicious Food and Yummy Hardwood Floors

In 1977, when Jeff Maiman bought the building he turned into The Wheelhouse..

Rod Lorenz
Cold ice, hardwood floors and the Mother's Day I will never forget.

I look forward to Mother’s Day every year. It’s a chance for me to express how..

Rod Lorenz
“No Way That’s Not Real Wood”—Luxury Vinyl Tile Fools the Eye

Luxury vinyl tile is the new star in the flooring world.

Ralph’s has recently..

Rod Lorenz
In Search of a Few Good People

Some people are just “good with their hands.”

We’re looking for these people.

Rod Lorenz
Your home may need a shade of gray

Grey isn’t usually something we associate with vibrancy and excitement – gray..

Rod Lorenz
Welcome to your hardwood floor New Year’s Resolution

It's a brand new year and many of you have resolved to update your living space..

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