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Hardwood Flooring Blog

Rod Lorenz
'Tis the season for giving back

Like Thanksgiving, Christmas is a holiday when we should appreciate our good..

Rod Lorenz
Your hardwood floors: a pick-me present for yourself

My family has a special Christmas tradition we look forward to every year: W..

Rod Lorenz
I Need To Vent...

Something that sometimes gets me upset enough that I need to vent is … well … 

Rod Lorenz
The Spices of Fall

One of my favorite things about fall is the smells and tastes coming from..

Rod Lorenz
What's in a Name?

Calling someone by their first name can get confusing among the staff at..

Rod Lorenz
Ralph’s and Van’s: Keeping It in the Family

Ralph’s Hardwood Co. and Van’s Lumber and Custom Builders share a common..

Rod Lorenz
Setting the standard: The early days of Ralph’s

Pictured from left to right are Roberta Lorenz(back to picture), Ralph..

Rod Lorenz
Where is your up north? Hardwood floors, cabins and vacation homes.

In Wisconsin, many people will say they are going “up north” for the weekend...

Rod Lorenz
Movin’ on up

In my thinking, the point of a business isn’t just to survive, maintaining the..

Rod Lorenz
Hardwood flooring - It’s a family affair.

When my dad, Ralph Lorenz, started Ralph’s Hardwood Floors in 1965, he was..

Rod Lorenz
Does that coffee pot work?

There are a lot of stories about my Dad. We’ve published a few in this blog and..

Rod Lorenz
Real Christmas Trees, Your Hardwood Floor…and some bad song puns.

I love the smells of Christmas. Gingerbread, eggnog and even the smell of snow,..

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